Fujikura Graphics unveils its range of blankets at PrintPack 2017

Ready to be competitive on pricing in the Indian market

L-R: Rajendra Vidhawan, CEO, Fujikura Graphics India; Tsuyoshi Otani, assistant manager overseas section and Yasuhiro Ri, printing materials design and engineering section, Fujikura Rubber. Photo PSA

At the Fujikura Graphics stand in PrintPack, we met Rishi Vidhawan, director, for a brief discussion on their display and to find out visitors’ response to the company’s products. “We have displayed the basic conventional blanket for normal commercial printing; we also have a higher end blanket, which is a combi-blanket called FS-70; it can be used both for board and paper and also for UV jobs,” shared Vidhawan.

“We are also displaying blankets for web presses, two different sets—one for extremely high speed, high-quality web presses called FIT News Plus and the other for normal speed web presses and heatset presses called FIT Web Plus. Additionally, we have two blankets for UVthe FIT UV Plus and the SV 14, a high quality product from the stable of Sumitomo Rubber Blanket Division, which was sold to Fujikura. The SV 14 uses a rubber compound that is resistant to the corrosive UV ink and thereby ensures that the rolls do not get corroded,” he added.

FujifilmWhen asked about the response they got at the exhibition, Vidhawan sounded cheerful but also added that the Indian buyers are very price sensitive. Talking about Fujikura Graphics India, he said, “It is a unique joint venture because this is the first time that any manufacturer of rubber blankets has come to India in such a format. Everybody in the business works through dealers or distributors, or indenting agents. This shows how serious they are about this market. The benefit of such a format is that it allows us to be price-competitive since the material comes here as stock transfer rather than one company selling its products to another and the latter trying to maximize its profit.”

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