Heidelberg to present its expertise in printing at drupa 2020

drupa 2020: hall 1, Stands B25 – 1 – B25 – 4

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The new Speedmaster drupa 2020 generation – here the Speedmaster XL 106 8-color press with fully automatic printing plate logistics
The new Speedmaster drupa 2020 generation – here the Speedmaster XL 106 8-color press with fully automatic printing plate logistics

Heidelberger Druckmaschinen AG (Heidelberg) will present its full expertise as a market and technology leader in the printing and media industry at drupa 2020, taking place from 16 to 26 June 2020 in Düsseldorf, under the slogan ‘Unfold your Potential’. The main focus will be on the customer and their requirements, as well as optimally developing and exploiting their business potential through the latest technologies, innovative solutions, and new business models. With a view to the key factors such as process optimization and intelligent, operator-independent productivity, Heidelberg will be presenting the next stage in a smart printing business – the Smart Print Shop.

At drupa 2020, Heidelberg will address the increasing job complexity in the press room with the simultaneous increase in requirements for operator qualification and improved productivity. In addition to increasing the output of the printing press itself, software-supported applications, intelligent user guidance, and autonomous processes as part of an integrated solution system – or as we say, ‘Smart Print Shop’ – will continue to grow in importance in terms of the competitiveness of the print shop,” explains Ulrich Hermann, member of the Management Board responsible for Lifecycle Solutions and chief digital officer at Heidelberg. “Heidelberg not only supplies tailored technology, from equipment to software and consumables, but also performance services aimed at increasing the performance of our customers’ overall system. With new services like Heidelberg Subscription we not only ensure the optimal technology, but also look after our customers’ available productivity. This delivers planning certainty and gives print shops the freedom they need to devote more effort to cultivating their market and innovating their offering.”

At drupa 2020, Heidelberg will present its full portfolio of innovations intended to inspire packaging, commercial, and label printers to develop their potential, whether in major companies or smaller print shops. In Düsseldorf, the digital transformation of the print and media industry will be on display with integrated solutions all the way up to the Heidelberg ecosystem.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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