Highlights of the PDIT2 Conference – 13 December, Pragati Maidan

Interview – Deepak Manchanda, former packaging head

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ProPak
Deepak Manchanda, former head of packaging at Oriflame, Dabur, and Ranbaxy Consultant, The Packaging Consortium.

“I believe the packaging industry today is under extraordinary pressure to rethink its role in the country’s economy. Governments, as well as consumer groups, want the packaging industry to own up for the mess it creates in the environment in its post-consumer-use state. This means that the packaging industry must not only produce effective packaging with good shelf-life and shelf-appeal but also innovate materials and processes that reduce the amount of packaging needed to make it recyclable,” says Deepak Manchanda, a former packaging head with numerous brands across the country. In other words, the industry is being increasingly obliged to reduce the resources it uses and also become an active part of the circular economy that demands materials to become fully recyclable and reusable. While these ideas may not be new, at this point in time there is a global awareness that has come about, arising perhaps from the shrill campaigns about climate change as well as Swachh Bharat in India. A recurrent theme in all these campaigns is packaging litter in the urban, rural…

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