With a focus on its flexible packaging division and its digital printing capabilities, Hora Arts showcased its wide range of solutions for labels, flexible, and carton packaging at Anuga FoodTec in Mumbai this August.
Highlighting their capabilities, Nikunj Rajpal, sales and marketing, Hora Arts, said, “Our expertise spans across labels, pouches, mono cartons, and advanced printing solutions. We specialize in digital printing, supported by the HP 25K, one of the most advanced machines in the market.”
According to Rajpal, the HP 25K enables the company to serve clients with no minimum order quantity (MOQ), as it eliminates the need for cylinders and plates. “With digital, all we need is the design file, and we can deliver. Our turnaround time is around 10 days, among the best in the industry.”
Hora Arts operates out of two facilities—one in Noida and the other in Pune. Together, they serve a diverse customer base across industries. The company offers a full suite of printing technologies, including digital, flexography, and offset, allowing it to meet the varied needs of startups as well as large established players.
Rajpal elaborated how the company serves customer requirements with the right technology. “For starups or businesses that need smaller quantities, digital printing is ideal because it supports short runs at a reasonable cost. On the other hand, flexography comes into play when quantities rise to 10,000-20,000 pieces. Offset is usually preferred for mono cartons and larger established brands.”
At Anuga FoodTec, the company’s primary focus was on showcasing packaging for the food industry. Flexible packaging, especially pouches, was the central theme of Hora Arts’ display. “The biggest trend now is flexible packaging, and pouches are at the heart of it. That’s why our main focus was on pouches, though we also displayed labels and mono cartons,” Rajpal noted.
Participating in exhibitions such as Anuga FoodTec is a strategic move for Hora Arts, which sees them as platforms to connect with new customers and generate business leads. Rajpal explained that the company actively invests in such events to expand its reach and visibility.
Earlier this year, the company had invested in a second flexo press in 10-color format from Multitec for its Noida plant.
