Coronavirus – interpack 2020 postponed

Following the recommendation of the crisis management team of the German Federal Government

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Messe Düsseldorf is postponing the leading international trade fair interpack. It will now take place from 25 February to 3 March 2021. In doing so, Messe Düsseldorf is following the recommendation of the crisis management team of the German Federal Government to take into account the principles of the Robert Koch Institute when assessing the risk of major events. Based on this recommendation and the recent significant increase in the number of people infected with the new coronavirus (SARS-CoV-2), including in Europe, Messe Düsseldorf has reassessed the situation. In addition, there is the general ruling issued by the city of Düsseldorf on 11 March 2020, in which major events with more than 1,000 participants present at the same time are generally prohibited.

“The decision was taken in close consultation with our advisory board and sponsoring associations,” emphasizes Werner M. Dornscheidt, chairman of the board of management of Messe Düsseldorf. It also reflects the wishes of individual industries: “As their partner, we are currently doing everything in our power to reduce the economic losses suffered by our exhibitors”.

“The city of Düsseldorf is following the instructions of the state government. Our aim is to slow down the spread of the coronavirus so that the health system can continue to function properly,” emphasizes Thomas Geisel, Lord Mayor of the state capital of Düsseldorf and chairman of the Supervisory Board of the Düsseldorf trade fair company.

Delaying the spread of the virus as much as possible is also a declared goal according to the Robert Koch Institute (RKI). In order to fulfill Messe Düsseldorf’s responsibility for risk prevention, the company primarily had to minimize the increased risk of infection at major events. Measures to reduce the risk of transmission at major events, which the Robert Koch Institute has clearly defined – such as ventilation of the venue appropriate to the risk of infection, the exclusion of persons from risk groups and the comprehensive installation of entrance screening, were practically impossible to implement. Also, comparable measures were and are unreasonable in view of the unforeseeable rapid development and the size of the various events with up to 60,000 participants.

interpack’s industry partners support the decision to postpone the fair and together with those responsible, are counting on a successful event next year. “interpack is the absolute top event for the international packaging industry and related processing industries. The trade fair thrives on personal encounters and direct exchange between people from all over the world. This is only possible if there are no health risks involved. Therefore, the postponement is responsible and right. We are looking forward to next year’s event to discuss the issues that are defining the industry, such as sustainability, and to present appropriate solutions,” comments Christian Traumann, president of interpack 2020 and managing director and group president at Multivac Sepp Haggenmüller SE & Co. KG.

“The corona virus and the associated restrictions now represent a major challenge for the entire mechanical engineering sector. The possible and currently unforeseeable effects of the pathogen with an incalculable risk of infection, the threat of quarantine for returnees, general travel restrictions in some countries, but also considerable travel restrictions on the part of many companies, unfortunately, make it impossible to successfully hold the interpack in May. The VDMA, as a supporting association of interpack, welcomes a postponement under the given exceptional circumstances. The new date now ensures reliability in planning” says Richard Clemens, Managing Director of the VDMA Food Processing and Packaging Machinery Association.

The Düsseldorf hotel industry is also sending out an important signal through its umbrella organization DEHOGA (Trade Association for the Hospitality Industry): “We appeal to our members and the entire industry to be flexible when it comes to rebooking by exhibitors and visitors. The Düsseldorf trade fairs such as interpack play an enormously important role for the city, the hotel industry, and the catering trade. It would be counterproductive not to show goodwill in this situation,” as both DEHOGA-Representatives Giuseppe Saitta (Chairman Düsseldorf/District Group Rhein-Kreis Neuss) and Rolf D. Steinert (Düsseldorf/Rhein-Kreis Neuss Hotels and Tourism Group) emphasize.

Werner M. Dornscheidt is pleased about the general consensus and encouragement in this special situation: “We would like to thank all our partners for their excellent cooperation in making these difficult and time-sensitive decisions. We are pleased that together a date was found so quickly in order to allow all those affected to reliably plan.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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1 COMMENT

  1. Here, the Interpack organizers should have really decided a bit earlier since the Coronavirus situation is adverse in China, Japan, South Korea, Italy, France, Switzerland, and Germany – all major exhibiting countries at the fair. Still, it’s good that the uncertainty is over and the industry really has to recalibrate the marginal utility of these events in the long run. The visitor traffic has been stagnant and even shrinking and the exhibitors have been pressuring the organizers to trim the duration of the fairs as well.

    End February should work quite well for the South Asian packaging industry as PlastIndia 2021 which is a very very large show takes place from 4 to 9 February 2021 at Pragati Maidan in New Delhi and Printpack India organized by IPAMA will take place from 3 to 8 February 2021 at the India Expo Centre in Greater Noida in the Delhi NCR.

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