At Interpack 2026, V-Shapes, a brand owned by CP Italy Srl and backed by Control Print, demonstrated how packaging is evolving from being merely functional to becoming an integral part of the consumer experience. Speaking about the company’s participation, Ankush Gupta, head of marketing at V-Shapes, described the exhibition as an important global stage to showcase the changing dynamics of packaging innovation.
“Interpack 2026 was an extremely important platform for V-Shapes to showcase how packaging is evolving beyond functionality into a more intuitive and consumer-centric experience,” Gupta said. “The exhibition brought together a global audience. For us, it was an opportunity to present our technology and engage in meaningful conversations around the future of single-dose packaging, convenience, and product interaction.”
V-Shapes highlighted its proprietary single-dose packaging technology along with integrated filling and sealing solutions, designed to enhance convenience and precision across applications. The company created dedicated live experience zones for food and beverage and personal care segments, enabling visitors to physically interact with the packs and understand their functional benefits in real-time.
According to Ankush, the live demonstrations played a critical role in strengthening visitor engagement. “Visitors were not just observing the packaging; they wanted to experience it first-hand,” he said. “The interactive product demonstrations created strong engagement at the stand and led to deeper conversations around usability, premiumization, on-the-go consumption, and how packaging can directly influence consumer perception and convenience.”
One of V-Shapes’ key objectives at Interpack was to expand global awareness of the versatility of its technology and illustrate how packaging innovation can help brands stand out in competitive markets. The company sought to establish new international partnerships and identify opportunities across diverse application sectors.
Ankush said the exhibition exceeded expectations. “Interpack successfully delivered on all these fronts, and the response exceeded our expectations in terms of both engagement quality and strategic business interest,” he noted.
The company received notable interest from professionals in personal care, cosmetics, nutraceuticals, food condiments, and liquid-based product segments. Visitors were particularly drawn to the one-hand opening mechanism, precise single-dose dispensing, compact format, and the distinctive consumer experience offered by the packaging solution.
Ankush said V-Shapes engaged with senior decision-makers, packaging specialists, innovation teams, and representatives from global brands. Many discussions progressed beyond exploratory conversations toward practical commercialization opportunities, underlining the growing relevance of consumer-focused packaging formats.
“One of the biggest takeaways from Interpack 2026 was the growing global focus on packaging formats that combine convenience, differentiation, and consumer engagement,” he said. “The industry is clearly moving toward solutions that create stronger user experiences while also addressing efficiency and functionality.”
