ITC Paperboards and Specialty
Products Division has recently
launched ‘Papyra’ – a mobile
friendly app to empower the user
with detailed information about the
existing and newly launched paper
products
ITC Paperboards and Specialty Products Division has recently launched Papyra, a mobile-friendly app to empower the user with detailed information about the existing and newly launched paper products. It provides access to paper and paperboard properties and uses in different verticals including packaging, graphic or specialty applications by just choosing the end use segment. The user can select the right paper and paperboard according to the product requirement and the app calculates the tonnage for a chosen gsm and dimension between different grades available with similar functional properties. For instance, in packaging a user can provide the layout in terms of the length, width and number of cartons. The app will calculate the amount of tonnage required based on gsm and dimensions of the cartons.
The app also provides the information on test methods, problems encountered in printing and converting as well as the food grade papers. Presently, ITC manufactures a range
of substrates from 200 to 440 gsm. In case of any technical queries, the app helps to connect with the technical team.
It has been observed that packaging professionals in FMCG and pharma segments require a solution in paper and paperboard, and a converter acts as an intermediate between professionals and paper mills. Often, there is lack of information about the requirement and to and fro happens a great deal between the end users and manufacturers via converters. Till date ITC’s Papyra app has recorded more than 1,000 downloads.
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