Konica Minolta focuses on brand building at Printpack 2019

Konica Minolta at Printpack 2019

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Apart from showcasing a gamut of solutions and technologies at Printpack 2019, Konica Minolta Business Solutions India is using the platform to further enhance its brand value among Indian customers.

“This year what we are looking at is to enhance the value of Konica Minolta brand. If you would have noticed we have used the Printpack venue to place our brand hoardings at strategic location so that it is visible to visitors easily,” says Kuldeep Malhotra, vice president, sales division, Konica Minolta Business Solutions India. “Our products are very good and now we have to make our brand stronger,” he adds.

In terms of products, the company is showing a whole host of presses at its Printpack stall. It is demonstrating the MGI Jetvarnish 3DS with iFOIL as well as samples of work done by its customers using the MGI technology. At the stall samples of work done by Bahubal Digiglam, Printology Xperts, Dulari and PSG are on display. Also on display are samples of work done on AccurioLabel 190 press.

The company is also showcasing the AccurioPress C3070, AccurioPress C83hc, AccurioPress C6100 and bizhub PRO 1100.

Malhotra stated that Konica Minolta’s share in the black and white printing segment has increased with sales of monochrome printers in 2018-2019 is expected to be double the number seen in 2017-2018. “We have been able to sell our mono presses to lot of copy shop owners and publishers,” he says.

Finally talking about expectation from Printpack, he says that the company expects to close a good number of deals at the show. “Like every time, we expect good orders at Printpack 2019 edition as well,” he concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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