API to Unveil New Improved Ta+ Cold Foil at Labelexpo Europe

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API, a leading manufacturer and distributor of foils, laminates and holographic materials, will launch its new and improved TA+ cold foil at Labelexpo Europe in September as it continues to focus on delivering cutting-edge brand enhancement products for the labels and packaging industry.

Visitors to Stand 6A23 can discover how the TA+ cold foil, API’s most advanced cold foil to date, offers pack designers and printers exceptionally fine detail and the capability to cover large solid areas, as well as outstanding over-printability, meaning there is no limit to the range of colours and effects they can produce.

The new generation of API’s cold foil range, the TA+ cold foil is designed for sectors whose products require filmic labels, such as personal care; drinks, including wines, beers, and spirits; home and household care; and some industrial applications.

Also on display at the API stand will be the company’s custom decorative holography service, Holonique Boutique, through which it provides customers market-leading expertise in the use of holography and 3D designs.

“We are very excited to be launching our new TA+ cold foil at Labelexpo Europe, and are inviting all designers, printers, and brand owners to come and learn about the exceptional boost both it and our wider range of brand enhancement products can give to their brands,” says David Peters, API’s creative development manager.

API works closely with customers throughout the design process, helping them find the most effective pack enhancement effects that add value to their brands. Peters will be on the stand to showcase API’s latest trend boards, which capture the key evolving themes in packaging design to provide brands with stand-out shelf presence.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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