Chinese company DYM Machinery, which manufactures an array of non-stop roll-changing solutions for label & narrow/middle web presses, aims to target top label printers in India in close collaboration with its distribution partner Flexo Image Graphics (FIG). Jesin Wang, global sales director, DYM Machinery and Gaurav Roy, director, Flexo Image Graphics, speak about their partnership.
Wang says DYM Machinery’s long-term vision & strategy is to make the company’s non-stop roll-changing systems a standard configuration in any roll-to-roll printing. She adds, “In China, we have chosen the top 50 label companies as our entry point to the market. After investing in 2-3 sets of machines, our customers get benefit from the DMY systems and we come to know that many of them are already users of a popular international brand for years.”
According to Wang, DYM Machinery’s partner FIG in India can focus on seizing the top 10 label printers in the local market first with the best service and training. “We agree with Wang, this strategy will build up our confidence to sell the DYM systems across India with broader prospects, making simple and effective alliances with hosts of small and medium-sized customers,” remarks Roy.
Wang says most of the top 100 label printing companies in China own DYM non-stop roll-changing systems. “In addition, we are proud to say five of the world’s top 10 label group companies, viz. MCC (multi-color corporation), CCL Industries, All4Labels, and Avery Dennison, are users of DYM systems. We aim to rope in the remaining five within the next three years. We are aiming at achieving a 30% share in the label market soon,” she adds.
She continues, “Hopefully, with highly dedicated support from FIG we can install DYM systems at top 20 label printers in India.” DYM Machinery’s current product portfolio consists of an advanced, efficient, and cost-effective range of non-stop roll-changing systems. Based on the successful applications in the narrow-width rotary industry, the company develops high-performance and low-priced wide-width non-stop systems (1000-1600mm), which are ideally designed for applications such as paper bags, paper cups, etc.
DYM Machinery’s key products consist of HAU non-stop unwinding, WBU/WBC non-stop cold stamping systems, NAC waste removal systems, and SAC automatic turret rewinder. “Many international manufacturers of non-stop roll-changing systems don’t have a competitive advantage when they compare their products’ technical performance and cost-effectiveness to DYM systems,” says Wang.
She adds, “Many of our competitors in China don’t maintain standards; they produce a single product designed only for a single material. We occupy 80% of non-stop roll-changing systems in the country’s narrow web market.” DYM Machinery uses tension attenuation control technology and servo synchronous tension control technology as well as tension compensation constant technology to develop its non-stop systems for the packaging industry.
DYM Machinery never remains stagnant when it comes to innovating and technically upgrading its machines. Based on its vast installation base across China and beyond, the company receives tremendous technical suggestions from customers in different industries for developing new machines. For example, DYM Machinery never used non-silicone adhesive tape with glassine liner in the RFID production process. However, they have developed it as per the needs of their customers and Avery Dennison has installed it. It’s certainly the company’s one of the classic cases of innovation.
“Our entry-level model is currently under manufacturing process. It may be successfully launched before the end of this year. It will require at least one-quarter of the application and feedback from the Chinese market. We have been using this technology for customers over the last two years and we will not dare to apply it on an entry-level model. If the application is successful and mature, it will provide customers with an additional choice and a more competitive device in the market,” informs Wang.
Talking about the DYM Machinery’s presence in the Indian market, Roy says the current global economy is not optimistic, and so is India. “However, in such an economic situation, we suggest our customers in India focus on machines that can enhance production, bring efficiency in outputs, and increase profit margins. We have the choices for that – DMY non-stop roll-changing systems, which have proven success in the Chinese market,” he asserts, adding, “At the upcoming Labelexpo India 2024 we are presenting some of the new & latest DMY systems which visitors can have hands-on experience of them.”
“India is a highly attractive emerging market. We attach great importance to the country’s market which is full of new prospects and developments. Overall prospects in the market are very optimistic and worth exploring,” says Wang, adding they are looking forward to expanding footprints and roping in some of the top label players in the country.
Wang says DYM Machinery’s one of the key objectives is to focus on quality products and unprecedented after-sales service, either in China or India. “Good and timely service is one of the secrets to our success. We believe that good after-sales service and technical support training are crucial for our growth in the overseas market. In this regard, DYM Machinery will do more work, such as the introduction of VR after-sales service, a 24-hour timely and rapid response mechanism, and sufficient spare parts preparation,” she adds.
In the above context, Roy mentions, “Being a partner of many other global brands like Mark Andy, Rhyguan, Rotoflex, Luster, Kluge, KDS Quantum, Presstek, etc., in addition to DYM Machinery, we maintain after-sales service to the utmost satisfaction of our customers. We have a centralized ‘Customer Support Department’ to serve our customers across India from our main office in Delhi through branch offices in Mumbai and Chennai.”
On DYM Machinery’s plans for Labelexpo India 2024, Wang says, “We hope FIG can show DYM and Mark Andy machines together at the show. We respect our Indian partner and always give them full co-operation whenever they take any decision.” FIG has already received a few orders of DMY non-stop roll-changing systems from a host of highly respected label converters in India and neighboring countries. Installations will take place soon.
FIG is showing DMY non-stop roll-changing systems and more from other brands at Labelexpo India 2024, at Stand No C13 in Hall 9.
