Maharashtra Plastic & Industries turns its focus on developed markets

Mumbai-based packaging strap maker’s success overseas

Ram Bhagwat, chief operating officer and Mukesh Jain, senior manager exports, Maharashtra Plastic & Industries. Photo PSA

“We have a sharp focus on exports and have set up a full-fledged export department. We see a tremendous growth opportunity in the export markets. Customers in Europe and the US demand top quality and we think we can provide the same since we now have the required scale and infrastructure,” says Ram Bhagwat,
chief operating officer, Maharashtra Plastic & Industries.

The Maharashtra Plastic & Industries makes polypropylene box and polyester strapping for packaging

The company has been exporting successfully to the developing markets and has also been able to secure repeat orders, which has lent it the confidence to approach the developed markets. So, it was during the last interpack in 2014 that it delved aggressively into the European market. With it successful participation at
interpack, the company now has customers in multiple European markets such as Spain, Portugal, Germany and Netherlands, among others. The company currently supplies products to the European market directly to the customers and through distributors. Maharashtra Plastic & Industries also participated in Euro Asia 2016 in Turkey to further enhance its European presence.