Mudra Digital Graphics’ 3D virtual pack prototypes

3D packaging design with Esko’s innovative Studio software

Mudra_Pharma Mix 3D rendering created using Esko's Studio software Image Mudra Digital
Mudra_Pharma Mix 3D rendering created using Esko's Studio software Image Mudra Digital

Mumbai-based Mudra Digital Graphics has become one of India’s first packaging solution providers to give its designers full creative freedom and unparalleled vision with the innovative Esko Studio software. Esko Studio enables operators to quickly and easily work directly in Adobe Illustrator, creating and designing 3D drink cans, flexible pouches, cartons, boxes, and shrink sleeves, then share the designs with customers in full 3D.

Mudra_Esko 3D render Image Mudra Digital
Mudra_Esko 3D render
Image Mudra Digital

“Today, there is a big need in the market for virtual product photographs,” said Sunil Chavan, design director of Mudra Digital Graphics. “Brand owners need samples of their products before launch. Esko Studio software eliminates the need to manually create prototypes by helping us deliver realistic packaging designs directly in 3D.”

Mudra Digital Graphics is a 3D packaging design and prepress, packaging artwork and color management solutions provider for retail packaging environments. It is a division of Numex Blocks, one of India’s most respected prepress and flexo plate making trade shops for both wide-web CI flexo and narrow web label presses.

Superimposed, stacked images with customized backgrounds

Using Esko Studio, designers at Mudra Digital now provide customers with digitally rendered, Esko_Mudra superimposed, and stacked images with customized backgrounds. Moreover, these can include specialized effects such as pre-distortion in the artwork, and even 360-degree packshot animations.

Creative three-dimensional visuals can be produced from the customer’s flat artworks, and Mudra Digital can send back the packshots with the appropriate lighting and angle to best convey the benefits of the chosen substrate.

“Today’s customer is both smart and smartphone savvy,” said Chavan, who has more than two decades of experience in prepress, ePublishing, retail design, digital signage, and design automation. “A large number of packaging shapes and sizes have been developed across the retail space. Many of these require packaging solutions where the flat artwork has to be distorted in a way to appear logical and correct when it surrounds the contours of the container. The flat presentation of an image cannot always anticipate its correct visual appearance on a specially shaped container or meet the needs of the customer’s design.”

With Esko Studio software, designers can produce prototypes that deliver authentic representation closer to the pack’s final look and feel.

“We can provide matt, gloss, semi-gloss, and many other types of finishes to the virtual photographs with the software,” said Chavan. “All this is done very quickly using Esko Studio. Also, Esko has a library of basic shapes of all kinds of standardized products, a resource used as a base in this software. Together with other advantages including ease of operation, precision, and the level of automation it offers, it makes our work much faster.”

Esko Studio opens doors

Chavan said the reputation and experience of Esko made the decision to install Esko Studio an easy one. “There are other alternatives to Esko Studio, but for us, they did not make the cut,” he said. “The fact that worked in favor of Esko was its rich experience in working with the packaging industry, which other software providers do not have. This is a big advantage,” he says.

Chavan said that with Esko Studio software in its arsenal, Mudra Digital is now confident of servicing customers in India and overseas. The company is eyeing brand owners in the top and middle tier segments as potential customers, as well as packaging design studios.

“There are many opportunities in foreign markets for a company like Mudra Digital because of the cost advantages we offer,” said Chavan. “At the same time, we can offer the best quality service in a quick time. So, we are confident that we can acquire customers both in India and abroad.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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