Pakistan-based market-leading food company Engro Foods recently relaunched its flagship milk brand Olper’s in Ecolean’s lightweight packaging. The unique shape and large printing surface of Ecolean’s 250 ml aseptic package will make Olper’s brand stand out on store shelves in a category dominated by traditional carton packaging. Earlier this year, market leader Engro Foods rebranded Olper’s to further differentiate it from other brands inconventional packaging. Ecolean’s lightweight package offers easy tear-off, pouring and
handling,makingthenewOlper’s250ml an obvious choice for all modern consumers. The package can also be used in microwave ovens, which is perfect in a country with a strong tea drinking tradition.
“Olper’s has quickly been established as the preferred milk brand for the modern consumer. Ecolean offers innovative packaging that stands out both in the store and the home environment, with its combination of unique shape and user experience,” says WaqasAzhar, general marketing manager at Engro Foods.
“Based on innovation and an in-depth understanding of market needs, Engro Foods has become the market leader in just seven years. It’s an impressive journey,” says Peter L Nilsson, CEO of Ecolean. “And we’re naturally delighted that our innovative products will be widely available in one of the most dynamic markets in the world, yet again proving Ecolean’s appealto the consumer.”
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