Echaar’s new CI Flexo highlighted at PrintPack

Echaar flags banking hurdles for Make in India equipment

The Echaar stand at PrintPack India 2022. Photo PSA

Following a short gap from the recent Echaar Open House at its factory near Mumbai in April, Echaar Equipment’s stand at Printpack India 2022, showed some of the impressive printed samples produced there in the demonstrations of its Flexomaster HR 500 CI press there. The Flexomaster prints on 10 micron polyester were impressive and some of the Delhi NCR flexible printers made it a point to visit Echaar at the show although a couple of the bigger packaging company visitors also came to see and meet. There is considerable interest also from label converters in mid-web presses in the 800, 880 and 1000 width categories that the company is keen to take up with its precision high-speed machines. 

Discussing Echaar’s CI flexo machines, Kirti Panchal, managing director and the man behind the Flexo project’s engineering, recalled the company’s expertise in producing CI Flexo presses over the years. He emphasized, “All these machines give customizable solutions to the client.”

However, Echaar made it very clear, ‘making in India’ is not as easy as it sounds. Panchal, pointedly said, “Despite all the hype of Make-in-India, India’s bureaucratic procedures and powerful banks make selling an Indian press to an Indian buyer impossible. Funding for buying a high technology printing press is as difficult as it can get,” he said, adding, “An international bank can make a loan to a customer at a fair rate while exporting a press to anywhere else in the world.”

At its stand, the company showed the CI flexo machine demonstration on the big screen due to the lack of display space. “On the sustainability part, the customer is moving more toward flexo. Now they are getting good quality in flexo printing which they were getting earlier only in gravure. And above all, the machines are made in India and the customers are elated. Visitors are coming to see our machines and are all invited to our demo center,” concluded Panchal.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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Correspondent-Delhi & NCR Girish has been working and editorially contributing to both Indian Printer and Publisher and Packaging South Asia since 2021, covering the western regions of India. He has extensively covered a variety of verticals in both the printing and packaging industries. Skilled in taking Interviews and Story Writeup, Communication, Writing, and Research. Strong education professional with a Master of Arts - MA (MASS COMM.) focused in Mass Communication/Media Studies from Aligarh Muslim University, Aligarh.


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