The digital label segment in India is witnessing steady momentum, driven largely by startups and evolving brand requirements, according to Neha Jain, director of Gurgaon-based Dino Label Digital.
Speaking at CMPL Expo 2026 at the Jio World Convention Center in Mumbai, Jain said the company has seen a clear shift in customer behavior since the show’s previous edition. “We came in touch with a lot of new startups, and over the years we have seen them scale up—from 1,000 labels to 40,000 labels. They are sticking to digital because once you’ve experienced the look and feel, you don’t want to go back,” she said.
Jain said converters are now focusing on short-run and hybrid or digital technologies, with startups forming a key target audience. Brand owners increasingly seek differentiation on crowded retail shelves, pushing converters to innovate beyond conventional embellishments. “Foiling, lamination and spot UV are common now. The question is—what next?” she said.
Among Dino Label Digital’s recent innovations is the use of labels on beverage cans as an alternative to shrink sleeves. Jain explained that this approach offers a distinct finish and shelf appeal. “It’s a completely different look compared to shrink sleeves, and brands are responding well because everyone wants to stand out,” she said, adding such applications are more common in international craft beverage markets and are gradually gaining traction in India.
However, the sector faces cost pressures due to global supply disruptions. Jain said raw material prices, particularly for films and release liners, have risen by 10-15%, making it difficult for converters to pass on the costs. “There is already a premium on digital over flexo, so it becomes challenging. But shorter lead times and quality help us manage,” she said.
On technology, Jain said the company operates a Konica Minolta AccurioLabel 400 digital label press (CMYK + white) and is satisfied with the performance. “It’s not just about the machine, but how you use it to achieve the desired result,” she added.
Looking ahead, Jain said the Indian digital label market is becoming more dynamic, with faster design cycles and increasing willingness among brands to experiment. “There is more awareness and education now. Startups and younger entrepreneurs understand the technology and want flexibility—they don’t want to be tied down,” she said.
