Robus India brings Braille capable folder-gluer to PrintPack

Indian made Direction launched at Greater Noida

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Robus India
Robus India team at the launch of the Instafold folder gluer at PrintPack India 2022. Photo IPP

Robus India launched its new Instafold folder-gluer, with Braille-embossing capability at the 15th Printpack India. This new machine can convert 70,000 boxes per hour. “At this event, we will inform clients about our new projects, the Direction series, and our Braille-embossing capabilities,” Deepesh Vishwakarma, assistant general manager at Robus, told IPP.

“We are here showcasing our made-in-India folder-gluer Direction series, which is specifically built to fulfill the demands of Indian consumers. It is manufactured locally. Through live presentations, the company is also addressing its new initiative for delivering operational excellence and quality standards to its clients,” he added.

“The machine is ready to give its services to all industries ranging from pharma to the corrugated carton industry. The device has a maximum speed of 400 meters per second to make boxes. The machine has a special attachment, which the company calls ‘Sudarshan Chakra’ for tray cartons of 40 millimeter height. The carton can be folded to 165 degrees. With this machine, customers can produce up to 70,000 boxes per hour.”

“We are hoping to get a great number of enquiries at this event, as this is the biggest in-person event after Covid-19,” Vishwakarma said. “At the exhibition, we anticipate creating many leads for this equipment. We already have pre-orders from at least four customers.”

Ultimately, Robus India closed 11 deals at the 15th PrintPack India exhibition in end-May. The company sold a number of die cutters, folder gluers, automatic 5-ply flute laminators, and automatic film lamination machines. The customers came from mainly Delhi, Palwal, Dera Bassi, Haridwar, Noida, Bahadurgarh, Ghaziabad, and Pune.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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Correspondent-Delhi & NCR Girish has been working and editorially contributing to both Indian Printer and Publisher and Packaging South Asia since 2021, covering the western regions of India. He has extensively covered a variety of verticals in both the printing and packaging industries. Skilled in taking Interviews and Story Writeup, Communication, Writing, and Research. Strong education professional with a Master of Arts - MA (MASS COMM.) focused in Mass Communication/Media Studies from Aligarh Muslim University, Aligarh.

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