Holostik, a provider of anti-counterfeiting solutions, recently participated in the PackPlus exhibition held in Pragati Maidan, New Delhi from 22 to 24 August — showcasing its innovative range of authentication products.
At hall 11, stand G-14, Holostik showcased its comprehensive range of products including security holograms, labels, shrink sleeves, and digital solutions. A particular highlight was the company’s new paper hologram, offering a sustainable and effective solution for combating counterfeiting. Moreover, Holostik introduced innovative phygital solutions that seamlessly integrate physical and digital elements for enhanced brand protection.
Visitors were keen to know about the advanced security features of the holograms. The versatility of the holographic shrink sleeves, coupled with their innovative designs and customizable options, also sparked interest. On the sidelines, the company showcased biodegradable & compostable bags from NaturTrust, its eco-friendly arm.
Holostik’s participation in PackPlus extended ahead of the exhibition floor. On day one, joint managing director Ankit Gupta led a panel discussion on ‘Riding the AI Revolution from 2024 to 2042.’ Gupta emphasized the transformative potential of AI in packaging and anti-counterfeiting. He highlighted how AI can revolutionize processes by automating tasks, reducing human error, enhancing security, and improving sustainability across the entire packaging supply chain.
In another panel discussion on ‘The ultimate unboxing experience – Cracking your customer base,’ Priyanka Rathi, DGM of marketing & communication at Holostik, delivered on the role of packaging in an immersive buying process. She discussed how packaging can be designed to create a memorable and engaging experience for consumers, ultimately driving brand loyalty and sales.
