Organic foods: Global sales of organic foods are expected to continue the positive trajectory, with most growth envisaged in North America and Northern Europe. Organic food sales in the US and Canada are predicted to surpass US$ 50 billion for the first time this year. The market share of organic foods is also expected to approach 7–10% in the US, Germany, Switzerland, Denmark and neighboring countries. With growth in organic farmland slowing, supply shortfalls are expected.
Eco-labelled foods: Fairtrade will retain its position as the second largest eco-label for food products, although fragmentation will continue: more fair trade labels and standards are envisaged. As will be shown in 2017 editions of the Sustainable Foods Summit (www.sustainablefoodssummit.com), other eco-labels are gaining traction in specific product categories; for instance, Rainforest Alliance for agricultural commodities and Marine Stewardship Council for seafood.
Sustainable sourcing: The market share of sustainably sourced ingredients is expected to rise. Roughly 20% of all coffee is now produced according to some sustainability scheme. The share of sustainably sourced tea, cocoa, vanilla and sugar is expected to increase as large companies, such as Barry Callebaut and Givaudan, make ethical commitments.
Sustainability metrics: Metrics are likely to gain prominence in the sustainability programs of food and ingredient companies. Whilst carbon and water footprints are still the most popular metrics, expect to see more metrics for energy, resource usage, waste and social parameters. More natural and organic food companies are envisaged to make carbon neutral and zero waste pledges.