CCL Container introduces innovative wine bottle

Burgundy-Shaped aluminum wine bottle - deliver sustainability and extended freshness

March 7, 2022

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CCL Container, North America’s leading manufacturer of recyclable aluminum packaging, has unveiled a new aluminum wine bottle shaped like a classic burgundy. The new container meets the ever-increasing demand for sustainability and freshness while honoring the classic shape of a conventional wine bottle.

Designed with CCL Container’s BodyShapes shaping technology, the 750 ml aluminum bottle is resealable with a threaded cap that can keep the wine fresh for longer than a traditional glass bottle. With higher thermal conductivity and chill retention than glass and plastic, aluminum bottles cool quickly and stay cooler for a longer period of time.

Because the threading in the cap does not contain plastic, the entire container, made from virgin aluminum, is 100% recyclable. Despite a wide diameter, aluminum bottles weigh less than glass bottles and are less expensive to ship, while superior durability makes aluminum wine bottles virtually unbreakable.

“The wine industry is steeped in tradition that dates back thousands of years, yet many brands and wine drinkers are clamoring for innovation,” said Kimberly Kizer, vice-president of Sales for CCL Container. “The new, burgundy-shaped aluminum wine bottle provides the best of all worlds in terms of quality, freshness, sustainability, and unique branding opportunities.”

Wine brands tend to blend with one another on the shelf in terms of appearance. No longer held back by the decorating limitations of paper labels, CCL Container’s burgundy-shaped aluminum bottle enables wineries to take advantage of expanded design options. Multi-color lithography up to nine colors, embossing and debossing of graphics and logos, and a variety of finishes make it possible to create brand distinction and differentiation.

CCL Container looks forward to partnering with makers of reds, whites, rosés, sparkling wines, and more. From small, local wineries to established, world-renowned brands, aluminum wine bottles in the timeless shape of burgundy represent an opportunity for innovation while paying homage to wine’s rich history.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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