PrintPack
India Expo Centre gets ready for PrintPack India 2022. Photo PSA

The 15th PrintPack India is set for its delayed biennial in-person celebration of the print and packaging industry. It takes place after more than two years of lockdowns in the mid-summer heat with the infection rates in steep decline and a historically successful vaccination drive that is now reaching all age groups. The celebration over the five days till 30 May heralds the deep desire of the industry to come back to its rhythm of expansion, innovation, and investment in new technology. 

On our visit the day before the event, we saw the stands still rising, being dolled up, with the machines under installation getting ready to be powered up. Running machines and live demos are the heart and soul of print industry marketing. After the rational and antiseptic information exchange and trade of the pandemic years, the industry is very keen to shed all traumas and engage, network, and meet in person. The emotional component of a business is reinforced by seeing and meeting one’s peers and suppliers showing you something new, and trying to tell you how it will lead to the success of your industry.  

The event has brought out the collective optimism of the Indian and overseas manufacturers who remain optimistic about the Indian hunger for print and the society and economy’s need for packaging. As a total of 426 Indian and foreign exhibitors participate the organizers ran out of space in the last many days ago. All fears of another wave of the pandemic and the heatwave in the Delhi NCR seem to have evaporated by the low number of infections and deaths (zero yesterday for the first time in months) and the cloudbursts and storms of the weekend which have brought a breath of cool air and hope even if the cool weather cannot be guaranteed to continue. 

The exhibition takes place in ten halls – from 1, 3, 5, 7, 9A, 9B, 9C, 9D, 14, and 15. Hall 5 and 7 are both dedicated to the label industry, while halls 14 & 15 are for corrugation and other halls are for mixed segments. Fewer exhibitors compared to the PrintPack 2019 perhaps because of less international participation and because the organizer, IPAMA, had to make the event safe for the exhibitors and visitors. However, it is a test for an industry that talks more than ever about local manufacturing and self-sufficiency – a test in which it is likely to succeed because of the huge number of visitors who are likely to come and who are anxious to revive their businesses and to contribute to the overall prosperity of the economy of which they are a key part. 

Several conferences and celebrations are a part of the show. Do come by and visit us in our stand in Hall 3 Stand B10 and share your news and views. We are of course publishing the Printpack Show Daily in print and with daily digital eZines on all the days of the show.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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