Interpack organizers still believe the event may take place physically at the Düsseldorf fairgrounds on the seven days from 25 February to 3 March 2021. Their optimism is mainly based on the fact that Düsseldorf could host the Caravan Salon in September, despite the Covid-19 pandemic crisis and its constraints on travel and mass gatherings. Caravan Salon is a major annual consumer event attended by 107,000 visitors. However, it is a German exhibition, almost exclusively limited to visitors from Germany and surrounding EU member states.
Interpack is an entirely different story. For a large part, Interpack’s viability depends on exhibitors and visitors who have to be flown in from as far as Asia. At the same time, the UK and most of the EU member states have decided on stricter travel restrictions and lockdown measures that are being tightened by the day.
The German government intends to review its virus containment strategy by mid-November. The perspectives are clear: more restrictions will include the closing down of restaurants, cafes, events, and ‘non-essential’ shops. What seems to be clear already is that by February/March, no vaccine nor treatment against the virus will be available, and experts expect that we might face a ‘third wave’ of infections in the first months after the end-of-year vacations. So we are not too optimistic concerning the physical presence of any large international trade fair in this part of the world in the months to come.
Packaging South Asia — An authentic, impactful, and influential 20-year-old !
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 20th year of publication. Without claims about being the best, most widely read, or most influential, our Google analytics have doubled in the past year. If you are interested in impactfully targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
We can assess your potential and addressable markets in light of the competition with research and discuss marketing, communication, and sales strategies for market entry and growth. [www.ippstar.org]
With a strategy and budget for targeted marketing, you can discuss optimal use of our hybrid print, web, video, and social media channels for brand recognition linked to market relevance. Our platforms and channels are differentiated by hands-on domain practice and experience. We understand of business and financials, and our team, including some of the best globally recognized technical writers, is ready to meet you and your customers for content.
Get our 2026 media kit and recalibrate your role in this dynamic market. Enhance visibility and relevance to turn potential customers into success. Ask for a sample copy of our print monthly or our two weekly packaging eZines.