Sato inks deal with DataLase

SpeciaLase technology

DataLase’s laser coding process offers a highquality and costeffective alternative to traditional labels and printing methods

Sato, one of the leading global providers of auto-ID solutions that empower workforce and streamline operations, has launched a new subsidiary, SpeciaLase, for the marketing of CO2 laser coding and marking technology developed by UK-based DataLase. The new company will operate in Japan and the Asia-Pacific region. Sato acquired the exclusive sales rights for the laser coding printing technology and pigment from DataLase, one of the leading providers of materials for laser coding and marking of products and packaging. Sato also acquired a significant stake in DataLase as part of the deal.

DataLase’s laser coding process offers a high-quality and cost-effective alternative to traditional labels and printing methods. It utilizes a non-toxic and environmental-friendly coating that provides a stable, high-contrast, highquality and durable image on virtually any substrate using low-power CO2 lasers. SpeciaLase will conduct sales of DataLase’s heat-sensitive pigment in Japan and around the Asia Pacific region. It will also forge business partnerships with laser and ink manufacturers, conduct sales of coding agents and
equipment, and develop new solutions to utilize the technology.

“DataLase has seen a significantlevel of growth with installations in many global companies throughout Europe and America. We are delighted to be partnering with Sato, which will enable customers to benefit from the financial and environmental savings that DataLase-based solutions can deliver,” said Chris Wyres, CEO of DataLase. “We are thrilled to bring a game-changing printing technology to customers in Japan and theAsiaPacific region,” saidHisashi Asai, president of SpeciaLase.

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