The second edition of Shanghai World of Packaging (SWOP), held from 7 to 10 November 2017, was a grand success with a 30% increase in visitor count from the previous edition. In total, 20,053 visitors from nearly 80 countries and regions, such as China, the USA, Russia, South Korea, Japan, India, Vietnam and Malaysia, came to the SNIEC fairgrounds in Shanghai for SWOP 2017. Nearly 10% visitors were from foreign countries with most coming from Malaysia.
The event saw participation of over 600 overseas and domestic exhibitors, including Multivac, HPRPC and other leading processing and packaging manufacturers.
This was the first time that the SWOP event took place as a member of the interpack alliance, which is based on interpack—the world’s leading processing and packaging trade fair that spans all international events staged by Messe Düsseldorf under its processing and packaging portfolio.
Bigger SWOP 2019
With such a positive response to the 2017 edition of SWOP, organizers are looking to further expand the portfolio of products for SWOP 2019. Focus will continue to be on initiatives such as Save Food during SWOP 2019 and other new initiatives are expected to be launched as well.
According to the feedback received from exhibitors, 91% exhibitors intended to participate in SWOP 2019 and 93% exhibitors said they would recommend SWOP to other companies, while 87% feedback from visitors on SWOP 2017 generally is good or excellent. Nearly 73% SWOP visitors are involved in investment decisions and 70% visitors are from end-user industry including food, beverage, pharmaceuticals, cosmetics, non-food consumer and industrial commodities.
Organizers now hope to attract even higher number of overseas visitors for SWOP 2019. As a member of interpack alliance, SWOP benefited from global networking and expertise of interpack and other processing and packaging events under interpack alliance. In the future, SWOP will enhance the communication and cooperation with other local packaging events, associations and media partners in foreign countries.