SunOpta, one of the leading global companies focussed on organic, nongenetically modified and healthy foods, has continued its investment in its consumer products business with the expansion of stand-up pouch packaging capabilities in its frozen fruit, roasted snacks and fruit snack platforms.
To meet growing customer demand, SunOpta has added new stand-up pouch packaging capabilities at its Buena Park, Calif. frozen fruit operation, and in its Wahpeton, ND roasted snack operation. Stand-up pouch capabilities will also be added at SunOpta’s fruit snack operations in Omak, Wash, scheduled to be completed in the first half of 2016.
“Our recent investment in pouch stand-up packaging capabilities throughout our integrated platform meets the growing customer and consumer demand for stand-up pouches in multiple categories including frozen fruit, roasted snacks and fruit snacks,” said Rik Jacobs, SunOpta president and chief operating officer. “Stand-up pouches are quickly becoming preferred by many consumers, with 90% of consumers influenced by the package and 45% of consumers placing packaging ahead of price in buying decisions. Our investment is in line with our core two-touch strategy and supports our growth plans in value-added consumer products.” In addition to its new standup pouch packaging capabilities, SunOpta has significantly enhanced its consumer product goods portfolio with the recently announ- ced acquisitions of Sunrise Growers and Niagara Natural.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.