Surya Foods’ juice and biscuit plants in Greater Noida

New juice plant planned for North East India

305
Surya
Dinesh Prasad, plant manager of the print and packaging division at Surya Foods, with the KBA Rapida 105. Photo PSA

Not many know that Surya Foods is also present in the juice market. Known as a biscuit, confectionery and chocolate manufacturer Surya Foods started off in November 1992 and launched its Priyagold biscuit brand in October 1993. The company has established strong biscuit manufacturing capabilities and invested substantially in developing consumer preference for its products. Its brands ‘Haq Se Maango’ and ‘Priyagold’ are now powerful FMCG brands. The company has six plants in Greater Noida, Lucknow, Surat, Haridwar, Jammu, Hyderabad and has diversified to upmarket biscuits and chocolates as well as fruit
juices under the Treat and Fresh Gold brand names.

IMG 1330The juice brands are doing well. “During peak season of the year, the four Tetra Pak lines installed six years ago, produce about 1.5 crore (15 million) juice packets every month. A year ago, we have also added PET bottling lines for juice packaging,” says Shrey Agarwal, director of Surya Fresh Foods.

“The juice market is growing and in the food industry, you will not be able to grow simply by sticking to a single category. We see a good potential in the juice market which is growing at 10 to 15% per annum and that is one of the reasons whey we diversified to the juice segment. The aim is to make our juice products one of the best brands at a regional level while competing with regional companies,” says Agarwal. At present, Surya Foods supplies its packaged juice to about 19 Indian states with plans to expand in North East India with a new plant. Agarwal says, “The transportation cost to the nooks and corners of the North East is high and hence we are planning to start a new plant there. Gradually, we will have a pan-India presence and add another new plant in South India.”

Biscuit packaging – flexibles and monocartons

IMG 1308 Surya
Shrey Agarwal, director of Surya Fresh Foods. Photo PSA

According to BP Agarwal, chairman, Surya Fresh Foods, the company produces 600 tonnes biscuits, cookies, chocolates and cakes daily. “The biscuit plant in Greater Noida is one of the biggest biscuit plants in Asia,” says Dinesh Prasad, plant manager of the print and packaging division at Surya Foods. “We produce and pack 11 varieties of biscuits simultaneously and that is no small thing.”

The adjacent flexible packaging plant converts around 300 tonnes of flexible material monthly for packaging of Surya’s biscuits and has two 8-color Rotogravure presses – an ExperPac 4000 with electronic line shaft installed in 2011 which runs at 300 metres a minute and an ExperPac 2000 with a rated speed of 200 metres a minute. Alongside there are two lamination machines and two slitter-rewinders. “The ink we use on our presses is food grade ink,” says Manoj Sharma, plant manager of the flexible packaging unit at Surya Fresh Foods.

IMG 1314 Surya
During peak season of the year, the four Tetra Pak lines installed six years ago, produce about 1.5
crore (15 million) juice packets every month. Photo PSA

In 2015, Surya Fresh Foods installed a ‘dream machine’ – a Rapida 105 6-color plus coater full UV offset sheetfed press at the Greater Noida plant. With three interdeck and one end-of-press UV curing system, the Rapida is rated at 16,000 sheets an hour. The printed sheets on it are converted to monocartons for biscuits by a Bobst Novacut 106 diecutter and the Bobst Lila 106 A2 folder-gluer. Litho-laminated microflute cartons are produced using a Chinese sheet laminator from Boagang Machinery. “We are converting around 20 to 22 lakh sheets of size 28 x 48 inches every month,” says Dinesh Prasad, plant manager of the print and packaging division at Surya Foods. “We are also using our printing-packaging unit for packaging job work for other companies.”

During peak season of the year, the four Tetra Pak lines installed six years ago, produce about 1.5 crore (15 million) juice packets every month. Photo PSA

Leveraging in-house printing-packaging

IMG 1320“The in-house printing and packaging set up removes all critical issues of quality, timely delivery, operational flexibility and security. The greatest advantage of having an in-house packaging unit is the control and flexibility than can be gained at different levels of production,” says Prasad. The 6-color UV Rapida generally prints CMYK and two special colors for biscuit cartons. “One of the special colors is our base color which could be blue, brown or orange and the other is a brand color we use for our logo,” says Prasad.

For the Priyagold biscuit cartons, the lead time has come down drastically with production becoming more organized. “Earlier, when there was a shortage of packaging material, it took us around 10 days to get the material shipped from the supplier. However, now we are capable of forecasting demand three days in advance and deliver the cartons to our biscuit manufacturing plants just-in-time. We also have the choice to pick and process jobs on the basis of priority,” says Prasad. “With the new KBA 105 6-color plus coater UV press, the color quality and consistency of the cartons has improved manifold and so has the brand visibility. The new press gives us the flexibility to maintain our brand logos and other crucial elements while adding embellishments and special colors when needed without the lead times and hassles faced by us when we outsourced our packaging.”

Packaging Soth Asia is a cooperating media partner for drupa 2016 which was held from 31 May to 10 June at Dusseldorf, Germany

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
Previous articleHenkel Flexible Packaging Academy completes one year
Next articleSterlite saves 60% packaging cost through returnable steel drums
Technical Editor - Mandeep Kaur is working with IPP Group and holding editorial responsibilities for the IndiFoodBev and PSA Healthcare platforms. Earlier she handled editorial responsibilities of food, beverage, and agriculture publications at another publisher. A gold-medalist in M Tech (Food Technology), she has hands-on experience in operating different types of instruments related to physico-chemical testing of grains and flour. She has worked at Evalueserve in the Intellectual Property (IP) division for more than three years handling projects in the life sciences domain.