The future of label printing – drupa is even more important than you think

“The digitalization of our world and of our lives is everywhere and is rapidly entering into the print and packaging industry. Digital may be a competitor but it can also be part of the solution for printers and converters to be more efficient.” When I think about drupa, I think about it as the World Cup of Printing. The World Cup too happens every four years – but contrary to drupa my own country is usually not a qualifier there. People told me when I first joined the printing industry ‘don’t go there, it’s too big, you’ll get lost’, or ‘don’t go there, it’s not focused enough on your business.’ Since my first drupa visit, I can’t wait to visit again and I certainly won’t miss it in 2020. Yes, it’s true that drupa is huge and I did get lost there more than once. Yes, it’s not just focused on labels-printing, but to attend the biggest print show in the world gives me an overview of the complete printing market, the latest innovations, and…

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