AB Graphic’s global distributors benefit from training focus

Holds two-week-long training workshops

AB Graphic
AB Graphic International (ABG) recently held two week-long training workshops for its network of global distributors

AB Graphic International (ABG) recently held two-week-long training workshops for its network of global distributors. The workshops, which took place in January, involved some classroom time, demonstrations on ABG’s expanding portfolio of machines, together with visits to its customers to see the equipment operating in situ.  

A total of 48 representatives from worldwide ABG distributors, including Australia, Peru, Chile, Brazil, Russia, Thailand, India and all over Europe, descended on the leading finishing equipment manufacturer’s Bridlington – East Yorkshire headquarters to learn more about key technical developments and product launches, particularly new Digicon modules, and Turret Rewinders releases. 

The year 2020 is an exciting one for ABG with many new developments and our largest ever exhibitions at Drupa, Dscoop and Labelexpo Americas,” said ABG’s Matt Burton. “Our distributors are an extended part of the ABG team and we wanted to take this opportunity in the first month of 2020 to give some in-depth training both in the classroom and, more importantly, by demonstrating our machines.  

Clearly it’s vital to develop relationships with our global distributors to make them as excited about our future developments as we are. In some cases we’ve been working with our distributor partners for many years, so for us spending time to get everyone on the ‘same page’ is time well spent,” he added. 

During the week, representatives were given a comprehensive factory tour and demonstrations, followed by theory-based instruction on key ABG equipment, including their range of Vectra Turret Rewinders, the new laser digital cutting machine – Digilase 4.0, and fleyeVision, the company’s  100% print inspection system. Of particular interest was JetFx, ABG’s new modular inkjet embellishment unit of the Digicon series, which can be integrated with the Digilase to get a fully digital finishing solution for self-adhesive labels. New Digicon modules, scheduled to be unveiled at Drupa Exhibition in June, provoked much interest from representatives. The modules will help increase efficiency, minimize downtime and guarantee superior results.  

Away from the classroom and on-site demonstrations, representatives visited two key ABG customers in the Yorkshire area, The Label Makers and Springfield Solutions. With both businesses making substantial investments in ABG equipment, tours at both sites provided a valuable, real-time manufacturing insight. 

Holding these fairly intense workshops are crucial in not only assisting to improve revenue and expand sales penetration, but they are also important in motivating our distributors. We have had some excellent feedback to-date,” concluded Burton.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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