Think
James Coldman, account director, Think B2B Marketing

Think B2B Marketing will exhibit at London Packaging Week, 15-16 October, Excel London, to help packaging businesses cut through noise, differentiate in a competitive market, and drive measurable growth through strategic marketing.

The award-winning B2B marketing agency, which has spent a decade helping major print and packaging brands drive awareness and lead generation, will have its team available throughout the event to discuss how business can translate innovation into a commercial advantage.

“Our clients come to us because they’re ready to grow, whether that be into new markets, launching fresh innovations, or repositioning against commodity competitors” said James Coldman, account director, Think B2B Marketing.

“In a market that seems to change weekly, there’s huge value in working with a marketing partner who doesn’t need their hand held. We already know this industry inside out, which means we can focus on what matters: building your brand, amplifying your message, generating quality leads, and helping to drive revenue.”

Think B2B Marketing works with some of the packaging industry’s biggest names to develop marketing strategies that deliver clear ROI. The team will be available throughout London Packaging Week to discuss positioning strategies that command premium pricing, thought leadership approaches that build authority, and integrated campaigns that connect technical innovation to customer needs.

“Whether it’s EPR implementation, PCR mandates, or design-for-recycling principles, we’re talking about these topics non-stop on behalf of our clients,” adds James. “That specialist knowledge is the table stake – what really matters is translating that expertise into marketing that drives business results. London Packaging Week brings together the innovators shaping this industry’s future. We’re there to help them grow. Anyone facing these challenges should come and find us – we’re happy to help.”

At the event, Think B2B Marketing will be exhibiting next to the Business Lounge.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

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Naresh Khanna – 23 September 2025

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