Mosca is using Web3D technology to expand its virtual presence. The company is opening the first of several planned virtual showrooms featuring a 360° panoramic view and enabling visitors to discover the Mosca world of intralogistics, from machine models in high-resolution 3D to detailed information and multimedia content. The showroom is accessible from 14 October at https://showroom.mosca.com.
“Many trade shows are taking place live on-site again, but we believe that the future of exhibitions is not analog or virtual, but a hybrid,” says the company’s chief executive officer, Timo Mosca. “Virtual showrooms can be more than just a substitute for a trade show stand – and that’s what we want to demonstrate.” Based in Waldbrunn, Germany, the company is planning several industry-specific showrooms to present its entire product portfolio in virtual space.
The first showroom will appeal to logistics specialists in particular. This virtual space features 12 Mosca machines that are primarily used in mail-order processing and logistics, including the side-sealing strapping machine Evolution SoniXs MS-6 and the KZS-111 pallet strapping machine. Using a keyboard and mouse, showroom visitors can move around between strapping machines in the three-dimensional space and click on videos or information panels.
Thanks to the 360° view and high-resolution 3D images, users can see the machines from completely new perspectives and better understand their dimensions. Detailed machine information and application videos provide insights into the functional features and advantages of each machine.
What is particularly impressive about the showroom is its scale. He explains further, “Real trade show stands are limited in space, which makes it impossible to exhibit all of our machines for one industry at the same time. Especially when it comes to pallet strapping, many of our machines are so large that they don’t fit on an exhibition stand. This isn’t a problem in the virtual space. Even people who are interested in special applications will find what they are looking for here.”
Digital mainstay to support Mosca future innovations
The intralogistics showroom may be just the beginning. Expansions with new virtual rooms, machines, and applications are all possible for Mosca. As a digital mainstay, the showrooms can highlight and support future Mosca innovations. Along with new spaces for other industries, virtual showrooms can be used for events.
A livestream or a dedicated showroom can accompany trade shows or product launches. This would enable potential customers to examine a new machine in 3D from all angles instantly. Animations and virtual production lines could, in the future, demonstrate where and how a machine is best implemented.
Maximum flexibility with the latest technology
The company teamed up with Inneo Solutions to work on its virtual showroom project. Working in close cooperation since the beginning of 2020, the two companies have been advancing the NeoSpace software solution to create the necessary basis for showrooms. This solution is unique because instead of requiring experienced programmers and virtual presentation experts, the software can be used by non-specialists.
In other words, when companies like Mosca want to create a virtual world, they no longer have to rely on outside help but can skillfully create their own showrooms, virtual events, and 3D models. The NeoSpace tool offers maximum flexibility for designing virtual spaces.
Revisions can be implemented quickly with little effort – which means the showrooms are always up-to-date. “This technology is a major innovation,” Timo Mosca emphasizes. “No existing software could have offered us this level of flexibility and ease of use.” Inneo also benefits from the joint efforts because the software innovation has only been on the market for just less than a year: “The teamwork between Mosca and Inneo is a success for all sides,” says Benjamin Horn, sales manager Digital Reality at Inneo.
“Mosca has a chance to suggest improvements and propose new features that further advance our solution. Showroom visitors also benefit from this ongoing development. It’s a win-win-win situation.”
Mosca is the first company to use the tool, which once again demonstrates its willingness to innovate. Timo Mosca explains, “As a pioneer in the field of digitalization, it is very important for us to be at the forefront of implementation technology because this is the only way we can create the best possible showroom for our customers.”