Mosca opens virtual showroom for intralogistics

Web3D technology opens new perspectives on strapping machines

Mosca's intralogistics showroom is available now
Mosca's intralogistics showroom is available now

Mosca is using Web3D technology to expand its virtual presence. The company is opening the first of several planned virtual showrooms featuring a 360° panoramic view and enabling visitors to discover the Mosca world of intralogistics, from machine models in high-resolution 3D to detailed information and multimedia content. The showroom is accessible from 14 October at

“Many trade shows are taking place live on-site again, but we believe that the future of exhibitions is not analog or virtual, but a hybrid,” says the company’s chief executive officer, Timo Mosca. “Virtual showrooms can be more than just a substitute for a trade show stand – and that’s what we want to demonstrate.” Based in Waldbrunn, Germany, the company is planning several industry-specific showrooms to present its entire product portfolio in virtual space.

The first showroom will appeal to logistics specialists in particular. This virtual space features 12 Mosca machines that are primarily used in mail-order processing and logistics, including the side-sealing strapping machine Evolution SoniXs MS-6 and the KZS-111 pallet strapping machine. Using a keyboard and mouse, showroom visitors can move around between strapping machines in the three-dimensional space and click on videos or information panels. 

Thanks to the 360° view and high-resolution 3D images, users can see the machines from completely new perspectives and better understand their dimensions. Detailed machine information and application videos provide insights into the functional features and advantages of each machine. 

What is particularly impressive about the showroom is its scale. He explains further, “Real trade show stands are limited in space, which makes it impossible to exhibit all of our machines for one industry at the same time. Especially when it comes to pallet strapping, many of our machines are so large that they don’t fit on an exhibition stand. This isn’t a problem in the virtual space. Even people who are interested in special applications will find what they are looking for here.”

Digital mainstay to support Mosca future innovations

The intralogistics showroom may be just the beginning. Expansions with new virtual rooms, machines, and applications are all possible for Mosca. As a digital mainstay, the showrooms can highlight and support future Mosca innovations. Along with new spaces for other industries, virtual showrooms can be used for events. 

A livestream or a dedicated showroom can accompany trade shows or product launches. This would enable potential customers to examine a new machine in 3D from all angles instantly. Animations and virtual production lines could, in the future, demonstrate where and how a machine is best implemented.

Maximum flexibility with the latest technology

The company teamed up with Inneo Solutions to work on its virtual showroom project. Working in close cooperation since the beginning of 2020, the two companies have been advancing the NeoSpace software solution to create the necessary basis for showrooms. This solution is unique because instead of requiring experienced programmers and virtual presentation experts, the software can be used by non-specialists. 

In other words, when companies like Mosca want to create a virtual world, they no longer have to rely on outside help but can skillfully create their own showrooms, virtual events, and 3D models. The NeoSpace tool offers maximum flexibility for designing virtual spaces. 

Revisions can be implemented quickly with little effort – which means the showrooms are always up-to-date. “This technology is a major innovation,” Timo Mosca emphasizes. “No existing software could have offered us this level of flexibility and ease of use.” Inneo also benefits from the joint efforts because the software innovation has only been on the market for just less than a year: “The teamwork between Mosca and Inneo is a success for all sides,” says Benjamin Horn, sales manager Digital Reality at Inneo. 

“Mosca has a chance to suggest improvements and propose new features that further advance our solution. Showroom visitors also benefit from this ongoing development. It’s a win-win-win situation.”

Mosca is the first company to use the tool, which once again demonstrates its willingness to innovate. Timo Mosca explains, “As a pioneer in the field of digitalization, it is very important for us to be at the forefront of implementation technology because this is the only way we can create the best possible showroom for our customers.”


The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here