Virtual 360° tour offers unique insights into innovative Mosca solutions

Multimedia presentations focusing on digitalization and future concepts

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New angles, different perspectives: The MOSCA 360° virtual tour presents strapping solutions and future concepts in a unique way.
New angles, different perspectives: The MOSCA 360° virtual tour presents strapping solutions and future concepts in a unique way.

Unique perspectives and innovative solutions await website visitors in a close-up 360° virtual tour of Mosca’s visions of the future of end-of-the-line packaging. The in-depth experience is available starting 14 July 2021 at https://360-showroom.mosca.com/en

Viewers can click through the photo-realistic exhibition featuring different end-of-line solutions in high-resolution image quality, turn around for a 360° panorama, and zoom in on detailed close-ups of the machinery. Each station offers in-depth product information along with a direct link to the company expert. The virtual tour is complemented by multimedia presentations focusing on digitalization concepts, strapping industry solutions, and the company services.

A few mouse clicks on a browser screen place the viewer at the center of an innovative Mosca exhibition. The 360° virtual tour features high-resolution photo-realistic images of five different Mosca machines – some stand-alone, some integrated into a fully automated packaging line. Mosca CEO Timo Mosca: “We are taking advantage of the digital world to showcase our technologies from unique perspectives with close attention to detail.” 

During the virtual tour, viewers can turn around and look in all directions, zoom in for close-ups, and experience unique perspectives, for instance, by ‘hopping’ onto a conveyor belt. The tour is based on a 1:1 reproduction of an actual machine constellation at the company headquarters in Waldbrunn, recorded in high-resolution video and transferred to the digital space as a 360° multimedia experience.

Virtual walkthrough Mosca’s high-performance portfolio

The tour starts with an example of advanced Mosca end-of-line technologies: a fully automated application for form-fit load securing on pallets. This configuration comprises three high-performance Mosca machines, a Fuji Yusoki palletizing robot, and a stretch wrapper from Movitec, a Mosca brand.

This is the first time since the acquisition of Movitec in March 2021 that Mosca strapping specialists and Movitec stretch wrapping experts have joined forces to create a production line. Timo Mosca explains: “The arrangement of the machines clearly shows how well Mosca and Movitec work together. While strapping processes ensure optimum stability of the product bundle, stretch wrapping protects goods from external influences such as dust, moisture, or dirt. These are exactly the kind of comprehensive solutions we had hoped for with the acquisition of Movitec.”

A video presents the complete process of the demo packaging line in a ‘live’ operation. Detailed information about each of the machines is provided in the virtual setup. At a glance, viewers can learn everything about the reliable Evolution SoniXs MS-6 vertical strapping machine, the Evolution SoniXs MS-6 H with vertical edge protection applicator as an optional feature, and the Evolution SoniXs MS-6 KR-ZV, a highly efficient solution designed for lightweight strapping products on pallets, dollies or pallet cages. Clicking on the info button brings up detailed descriptions with downloadable product brochures and a contact link to a company expert.

The strapping specialists also present other high-performance Mosca solutions in the virtual tour, including the Evolution SoniXs TR-6 Pro. Characterized by its speed and versatility, this high-efficiency model is ideal for strapping packages of different sizes and shapes. Fast and efficient is also the key principle for the KCK-131-26-HS that is part of the virtual display. This fully automated pallet packing press handles up to 200 pallets per hour with edge protection – comparable machines achieve a maximum of only 150 pallets per hour.

Networking for more machine availability and cost-efficiency

Highlighting the full spectrum of the company’s innovative spirit, the virtual 360° tour includes detailed information about digitalization concepts and digital services of the future. Secure Cloud Connectivity could soon be used to reorder strapping materials in a fully automated process. The company machines would read RFID tags on the coils when they are changed and transmit the data directly to the Mosca ERP system to ensure strap deliveries are automatically coordinated just in time.

“We want to strengthen our networking with customers in the future and further optimize the availability and cost-efficiency of our machines,” says Timo Mosca. One example of this is the pay-per-use model, which is also explained in the 360° virtual tour. The scheme is set to enable customers to pay only for the service actually provided by a machine, with Mosca assuming full responsibility for its availability. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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