WayCool Foods join hands with IIT-Hyderabad to develop packaging solution to reduce food wastage

WayCool will invest around Rs 20 lakh over 3 years in this association

0
40
WayCool
Image: Kristaps Ungurs on Unsplash

WayCool Foods has signed a 3-year MoU with IIT Hyderabad (IIT-H) to develop antimicrobial food packaging material by using biopolymers. The MoU was signed and exchanged between Karthik Jayaraman, chief executive officer, WayCool Foods, and SumohanaChannappayya, Dean (R&D), IIT-H in Hyderabad.

The aim is to develop economically viable and biodegradable packaging that will retain the freshness of fruits and vegetables longer, leading to a reduction in food wastage across the supply chain by up to 20%. This packing material will enhance the shelf life of mainstream fruits and vegetables such as okra, capsicum, Indian gooseberry, and guava, as well as exotic produce such as strawberry and broccoli. WayCool will invest close to Rs 20 lakh over a period of 3 years of this association.

On the occasion of the MoU signing, Vignesh Kumar Manogaran, executive vice president, WayCool Foods, said, “From inception, WayCool Foods has been actively working towards reducing food wastage on multiple fronts. The association with IIT Hyderabad to co-develop a sustainable alternate packaging solution further supplements our in-house R&D and innovation efforts. The collaboration will help us work closely with the bright minds of India’s premier institutions and strengthen industry-academia linkage.”

WayCool distributes its wide range of fresh produce and staples in brands such as Shuddha, Dhaanyaa, KitchenJi, L’exotique, Madhuram, and Freshey’s, to nearly 20,000 retail outlets, as well as institutional clients. The innovative packaging, when developed, is intended to be starkly different from conventional packaging and will help consumers enjoy fresh produce longer.

In the drive towards creating a social impact, WayCool has a farmer engagement program, Outgrow, that engages with farmers through the entire cultivation cycle, from planning to inputs to harvesting. In the process, WayCool helps to substantially increase farmer profitability, reduce risk, and guarantees 270 days of steady income to farmers by leveraging a host of emerging technologies to measure soil health, ensure quality of inputs, capture agricultural practices, and measure output quality.

During the MoU signing, Dr.Mudrika Khandelwal, The Cellulose Group (Head), IIT Hyderabad, said, Biopolymer is an environment friendly food packaging material. We are happy to collaborate with WayCool Foods to develop this unique solution to enhance product shelf-life while also reducing the overall carbon footprint related to food packaging. It is important to devise ways to create uncompromised innovations that meet our sustainability goals while providing customer-focused solutions.”

WayCool Foods, founded in July 2015 by Karthik Jayaraman and Sanjay Dasari, is said to be India’s largest agri supply chain startup. Focusing on food development and distribution, the Company leverages innovative technology to scale and operate a complex supply chain. WayCool operates a full-stack, broadline product range across multiple channels and categories such as fresh produce, staples, and dairy, serving over 18,000 clients in the general trade, modern trade, and food services space.

As you join us today from India and elsewhere, we have a favour to ask. Through these times of ambiguity and challenge, the packaging industry in India and in most parts of the world has been fortunate. We are now read in more than 90 countries as our coverage widens and increases in impact. Our traffic as per analytics more than doubled in 2020 and many readers chose to support us financially even when advertising fell to pieces.

As we come out of the pandemic in the next few months, we hope to again expand our geography and evolve our high-impact reporting and authoritative and technical information, with some of the best correspondents in the industry. If there were ever a time to support us, it is now. You can power Packaging South Asia’s balanced industry journalism and help to sustain us by subscribing.

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here