The speed at which developments in packaging for eCommerce and home delivery occur may result in an under developed fundamental knowledge on the matter itself, thus potentially negatively influencing the sustained growth of this sector. To combat this potential threat, universities must be invigorated, on a global scale, to research the matter of web retail packaging (WRP); including new materials, packaging techniques and the end-use of packaging by consumers. This is the conclusion of the NVC’s annual international working group meeting, that took place in Rotterdam on 25 September 2015.
The working group is part of the NVC’s innovation project on web retail packaging. It consists of major international e Tailers, manufacturers and packaging services’ suppliers. The working group also supported the development of a course for business professionals. This NVC eCourse packaging for eCommerce with four online sessions gives an insight into the importance of packaging for successful eCommerce business. The next group will commence its work on 9 November 2015.
