Bobst puts its new industry vision into practice

Bobst pulls out of drupa 2021

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Bobst
Innovative ways to engage with customers and reduce the environmental impact

Smart Factories, Technology Lounges, and Customer Reference Sites are set as the preferred engagement model with clients. A new strategy to support Bobst vision to shape the future of the packaging world, which reflects Bobst values and responsibilities.

The number of industry events and tradeshows has increased significantly over the last decade and at the same time, the communication technologies offer new ways to share content. To engage with our customers more effectively, Bobst will evolve its current Competence Centers to the next level, providing all customers and prospects with new ways to access product and solution demonstrations. Over the last few years, the Competence Centers have been growing and the investments made are quite significant. They have become the preferred place to showcase live customer experiences and to validate investments.

This transformation will lead to new Smart Factories, which will encompass Technology Lounges, Partnerships, and Application Experts to demonstrate complete end-to-end solutions where customers will be able to touch and see everything required to produce a label, pouch or box. From substrates processing to job preparation, color management, printing, tool preparation, and converting, all with the option to test specific jobs from converters.

We have started to virtualize the customer experience with live streaming demonstrations – across all equipment in our existing Competence Centers, providing an engaging customer experience with less traveling constraints. There will be further information on these new ways of engagement soon.

Bobst is reducing its presence at industry tradeshows and thereby dramatically reducing the environmental impact. As a result, we have decided not to attend drupa and other industry tradeshows in 2021, while maintaining limited participation in Asia.

Bobst is at the start of a new journey, which will enable us to engage with our customers in a quicker, more effective and more personalized manner, reducing the environmental burden and shaping the future of the packaging world.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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