Smart Label installs Rotocontrol ECOline RDF

Expansion of digital label converting and finishing production

The ROTOCONTROL ECOline RDF converting and finishing system for digitally printed labels

German printer Smart Label is expanded its digital label converting and finishing production with a Rotocontrol ECOline RDF 340 machine. The sale was led by André Klinkow, Rotocontrol’s Western Europe sales manager.

“The investment and capacity expansion with Rotocontrol’s ECOline RDF converting and finishing system for digitally printed labels with embellishments was necessary to provide even faster response to our customer requests,” said Martin Rose, Production manager at Smart Label. “Sustainable production with alternative printing materials and an outstanding price-performance ratio were also key factors in our decision.”

A flexo printing unit, cold foil, laminating, semi & full-rotary die-cutting, and 100% label inspection are features of Smart Label’s ECOline RDF 340 machine for servo-driven digital label converting and finishing. The ECOline RDF provides finishing and embellishment from labels printed on their HP-Indigo digital printing press.

Based in Hosena, Germany, Smart Label provides a range of printing services including prepress and production in flexographic, book, offset, screen, and digital printing. The company accommodates customers by offering small to large print runs, customizable with special material requirements with the highest quality standards.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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