Brilliant Polymers recently participated in ‘Specialty Packaging Films Asia 2018’ on 13 and 14 March in Bangkok, Thailand. This seminar, sponsored by AMI Plastics, UK, focuses on films and flexible packaging solutions in retail and industrial applications. Representatives from Brilliant Polymers along with its new channel partner for the Thai market showcased Brilliant’s innovative adhesives for flexible packaging.
Asia is a diverse and vibrant region that has embraced flexible packaging as a lightweight and cost-effective alternative to rigid packaging. Technological advancements in raw materials, films and converting are enabling the development of innovative constructions and features that balance high performance, functionality, environmental and legislative requirements, allowing flexible packaging to extend into an ever-increasing number of applications. In order to maintain competitiveness in an increasingly global marketplace, brand owners are recognizing the role packaging can play in product differentiation and consumer engagement.
At the same time, innovation demands play out against a backdrop of requirements for cost efficiency, high productivity and processability. Furthermore, innovations in areas such as barrier coatings, additives and adhesives are allowing flexible packages to play a significant role in reducing food waste through the protection and preservation of goods throughout the supply chain. Brilliant Polymers had a stand at Specialty Packaging Films Asia 2018 and its team along with its local channel partner was available to network with customers at the event where significant market opportunities were identified.