Brilliant Polymers at Specialty Films Asia 2018 Bangkok

Innovative adhesives for flexible packaging

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Brilliant Polymers
Brilliant Polymers team at Specialty Films Asia 2018, Bangkok

Brilliant Polymers recently participated in ‘Specialty Packaging Films Asia 2018’ on 13 and 14 March in Bangkok, Thailand. This seminar, sponsored by AMI Plastics, UK, focuses on films and flexible packaging solutions in retail and industrial applications. Representatives from Brilliant Polymers along with its new channel partner for the Thai market showcased Brilliant’s innovative adhesives for flexible packaging.

Asia is a diverse and vibrant region that has embraced flexible packaging as a lightweight and cost-effective alternative to rigid packaging. Technological advancements in raw materials, films and converting are enabling the development of innovative constructions and features that balance high performance, functionality, environmental and legislative requirements, allowing flexible packaging to extend into an ever-increasing number of applications. In order to maintain competitiveness in an increasingly global marketplace, brand owners are recognizing the role packaging can play in product differentiation and consumer engagement.

At the same time, innovation demands play out against a backdrop of requirements for cost efficiency, high productivity and processability. Furthermore, innovations in areas such as barrier coatings, additives and adhesives are allowing flexible packages to play a significant role in reducing food waste through the protection and preservation of goods throughout the supply chain. Brilliant Polymers had a stand at Specialty Packaging Films Asia 2018 and its team along with its local channel partner was available to network with customers at the event where significant market opportunities were identified.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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