Brilliant Polymers at Specialty Films Asia 2018 Bangkok

Innovative adhesives for flexible packaging

Brilliant Polymers
Brilliant Polymers team at Specialty Films Asia 2018, Bangkok

Brilliant Polymers recently participated in ‘Specialty Packaging Films Asia 2018’ on 13 and 14 March in Bangkok, Thailand. This seminar, sponsored by AMI Plastics, UK, focuses on films and flexible packaging solutions in retail and industrial applications. Representatives from Brilliant Polymers along with its new channel partner for the Thai market showcased Brilliant’s innovative adhesives for flexible packaging.

Asia is a diverse and vibrant region that has embraced flexible packaging as a lightweight and cost-effective alternative to rigid packaging. Technological advancements in raw materials, films and converting are enabling the development of innovative constructions and features that balance high performance, functionality, environmental and legislative requirements, allowing flexible packaging to extend into an ever-increasing number of applications. In order to maintain competitiveness in an increasingly global marketplace, brand owners are recognizing the role packaging can play in product differentiation and consumer engagement.

At the same time, innovation demands play out against a backdrop of requirements for cost efficiency, high productivity and processability. Furthermore, innovations in areas such as barrier coatings, additives and adhesives are allowing flexible packages to play a significant role in reducing food waste through the protection and preservation of goods throughout the supply chain. Brilliant Polymers had a stand at Specialty Packaging Films Asia 2018 and its team along with its local channel partner was available to network with customers at the event where significant market opportunities were identified.

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The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans and to inspire and mobilize our editorial and advertising teams!

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