At Plastindia 2018, Constantia Flexibles showcased four categories of packaging solutions under the motto ‘Packaging Unleashed’ — Interactive Packaging, Pharma, Sustainability and Innovations. The Austrian flexible packaging solutions provider also announced plans at the event to expand production capacity of its Indian subsidiary Parikh Packaging, in Ahmedabad, Gujarat with a Rs. 100 crore investment in a new greenfield plant.
The company broke ground in mid-2017, at the new greenfield site close to the existing Parikh production plant. Already under construction, the new plant’s first production line will consist of a polyethylene blown film extruder, a high-definition wide web CI flexo printing press and laminators to produce high barrier laminates that can be fully recycled.
“Our investment strengthens Parikh Packaging’s credentials as a leading provider of innovation and service to customers in the Indian subcontinent,” states Stefan Grote, executive vice president of the food division at Constantia Flexibles. “Major FMCGs are demanding the highest level of sustainability for their packaging material and they will have to comply with upcoming Indian Plastic Waste Management (PWM) regulations that promote only fully recyclable flexible packaging.”
Parikh Packaging has been part of Constantia Flexibles since 2013, and its production unit in Ahmedabad includes rotogravure printing machines, PE extruders, various lamination technologies and pouch making. The full ISO-certified supplier to the domestic and global food HPC markets has more than 500 employees.
“In India, sustainability is a huge issue. We were working for the last three years to develop a structure which can be fully recycled. We have developed a laminate which will come from a single family so that you can easily recycle it and at the same time it will have barrier properties like those of multilayers laminates. Thus we have taken care of both sustainability and barrier properties,” says Pavan Parikh, managing director and vice president, Parikh Packaging.
Constantia Flexibles stand at Plastindia 2018. Photo PSA
Parikh informed us that Parikh Packaging’s customers will not have to change any technology at their end and will not have to undergo any capital expenditure to use the new laminate. “This will be a win-win situation for all stakeholders,” he says.
The new plant will come on stream in 2019 and supply flexible packaging to leading multinationals in the food and home and personal care (HPC) product industries in India. Parikh Packaging has been conducting trials of the new laminate with its Indian customers and, according to Parikh, the initial feedback has been very good. “I am positive that once the laminate is in the market, brand owners will accept it. We expect that segments such as detergent powders and seeds to be the first movers,” Parikh shares.
Parikh also believes that as recyclable laminates gain traction in the Indian market, employment generation can get a massive boost as brand owners work with collection agents and the wider recycling industry. “This will give a big push to Indian recycling industry and I think in next 3 to 5 years a large number of people can be employed in this industry,” he argues.
Quick expansion at the new plant
To begin with the new plant will have one line with a single CI flexo press but the expansion is expected to be rapid. Parikh says that the second line is planned to be added within three to four months of the start of production. “The plan is to ultimately have 3 to 4 lines,” he says.
Interactive packaging from Constantia
Leveraging the growing digitization wave, Constantia Flexibles has developed Constantia Interactive – packaging solutions for interactive packaging in the food and pharmaceutical industries, that were displayed at Plastindia 2018. Constantia Interactive opens a multitude of digital communications and marketing opportunities by turning the packaging itself into a communication channel.
“Brands want to interact with customers and are looking to make packaging ‘wow’ again. So, we came up with the idea of interactive packaging,” says Thomas Schulz, who looks after food marketing and is group vice president of the Constantia Flexibles group at Plastindia.