The pet food segment is very dynamic at the moment, particularly in secondary packaging (Unsplash)
As the “humanization” of pets continues, consumers are demanding environmentally sustainable food packaging solutions, a greater packaging variety and clear on-pack communication.
PackagingInsights speaks to industry experts at Coveris, Zacmi, Wipak and Graphic Packaging International (GPI) about current trends in the pet food-packaging sector, material shifts, and dynamically shifting consumer demands.
“The pet food segment is very dynamic at the moment, particularly in secondary packaging. There is a need for a hugely diverse range of solutions to service different product applications and configurations,” says Steve Gould, global new business development director – Beverage and Multipack Systems, at GPI.
Gould also observes an increased demand at GPI for multipack solutions, which he says, is driven by two major factors. First, the growth of eCommerce has led to greater demand for direct-to-consumer multipacks, consumers can buy larger, heavier packs without the inconvenience or difficulty of transporting them home themselves.
“Secondly, from an economic point of view, consumers are choosing to bulk-buy to achieve better value for money while reducing the number of trips required to store. As a result of these two factors, we see more multipack formats that offer different configurations and functionality to service demand,” Gould continues.
“Due to the pandemic strike and the current worldwide scenario of growing logistic costs, we see a strong return of local productions in favor of shorter supply chains,” says Marco Motta, area sales manager at Zacmi.
Packaging South Asia — An authentic, impactful, and influential 20-year-old !
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 20th year of publication. Without claims about being the best, most widely read, or most influential, our Google analytics have doubled in the past year. If you are interested in impactfully targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
We can assess your potential and addressable markets in light of the competition with research and discuss marketing, communication, and sales strategies for market entry and growth. [www.ippstar.org]
With a strategy and budget for targeted marketing, you can discuss optimal use of our hybrid print, web, video, and social media channels for brand recognition linked to market relevance. Our platforms and channels are differentiated by hands-on domain practice and experience. We understand of business and financials, and our team, including some of the best globally recognized technical writers, is ready to meet you and your customers for content.
Get our 2026 media kit and recalibrate your role in this dynamic market. Enhance visibility and relevance to turn potential customers into success. Ask for a sample copy of our print monthly or our two weekly packaging eZines.
