Flipkart reduces plastic packaging in its own supply chain by 50%

Greater use of paper-based packaging

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flipkart
Flipkart is focusing on promoting sustainable packaging

As part of its endeavor to promote sustainable packaging and zero-waste, India’s leading eCommerce market place, Flipkart, has been able to reduce plastic packaging in its own supply chain by about 50%.

Flipkart said it has now started phasing out plastic packaging from its own supply chain in Maharashtra through usage of paper-based packaging starting 1 May, 2020. The company has been driving several initiatives as it pursues sustainable growth, which includes the introduction of eco-friendly paper shreds, replacing poly pouches with recycled paper bags, replacing bubble wraps, and airbags with carton waste shredded material and 2-ply roll, to name a few.

Flipkart said it is actively working with all policymakers, including state governments across the country and other ecosystem stakeholders to understand how it can provide a conducive and feasible transition path to lakhs of its seller partners to gradually adopt sustainable packaging alternatives which could be affordable, scalable and widely available to them.

Flipkart works with over 200,000 local sellers, mostly MSMEs across the country, many of whom also ship customer orders directly and make their own packaging decisions.

“Flipkart is strongly committed to environmental sustainability and is working actively with various partners on long-term sustainability initiatives, helping drive ecosystem awareness. We are pleased with the progress made in our own supply chain to introduce and explore different packaging concepts to have an impact now and in the future,” Rajneesh Kumar, chief corporate affairs officer, Flipkart Group, said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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