Heidelberg seizes upon the dynamism of the Asian market for packaging offensive

Packaging accounts for around 25% of all printed products. At the same time, the packaging market is the strongest growing market segment with around 3% on average. The most important region is Asia Pacific with an annual growth rate of 4.6%. It’s the same picture the world over, brand owners have extremely demanding quality standards for folding cartons. The trends are ever declining runs, faster innovation cycles, shorter delivery times, increasing cost pressures, falling margins, more embellishments, zero defect production, and customized packaging. Heidelberger Druckmaschinen AG (Heidelberg) has the appropriate products for all of these packaging requirements, and it showcased its comprehensive range of solutions for packaging printers at three events in Asia. The kickoff came at the beginning of September in the Heidelberg plant in Shanghai with the Packaging Day, which showcased the Smart Print Shop, followed by the subsequent open house at Masterwork (MK) in Tianjin, where the current MK portfolio for finishing was presented. Pack Print International took place from 18 to 21 September in Bangkok, and featured the presentation of the…

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