Anar Rub Tech
L–R: Lalit Kumar, manager-marketing and Rinku Patel, director of Amar Rub Tech Pvt Ltd.

Started in the year 1978, Anar Rub Tech has been one of the pioneers in the rubber roller segment in the country. The company manufactures all kinds of rubber products for paper, packaging and converting equipment, as well as for other industries.

Rollers are a category of business that enjoys universal requirement and heavy demand. While many other industry segments have been hit post several governmental reforms, the rubber roller industry has remained unaffected—providing inputs to various industry segments. In India, Gujarat is the epicenter of the roller market and Anar Rub Tech is clearly a name to reckon with in its space.

In-house R&D facility

Anar Rub Tech has its in-house R&D facility which closely analyzes market requirements and offers solutions to its clients. Lalit Kumar, marketing manager at Anar said, “We usually come across conditions where certain types of rollers are quite suitable to the application. We study the client’s requirements in detail and develop a compound which is best suited for the application.” We have a dedicated team of rubber engineers who also help with the product development at all stages.

Certified by Bureau Veritas, Anar Rub Tech ensures quality production through timely assessment of its production line and has garnered recognition from its clients and various certification bodies.

On the impact of GST on Anar Rub Tech, Kumar explained, “The introduction and implementation of Good and Services Tax has created fruitful competition and brought small players in the market equally under the same tax range. Earlier, small players hesitated to invest in the excise units as the taxes levied were huge. The GST has given both the big and small players a common platform.” The company provides all types of rollers like teflon, silicon, synthetic and polyurethane based. If the application is to do with heat, then silicon rubber is used. Shedding light on the application of rollers in other segments, Kumar said, “We have applications across all segments like textile, where the rollers are used for de-wrinkling the fabric to achieve uniform print. Another major application is in conveyors, where the roller sets the conveyor in motion.”

Rinku Patel, director at Anar Rub Tech, shared, “We have our applications across all the lines. Exhibitions help us to generate potential clients for a particular industry. At PackPlus 2017, we are looking at the converting industry. Here the exhibition has manufacturers of rotogravure printing machines and flexographic machines; therefore, they are our potential clients.”

Another product from Anar Rub Tech – the Ink Circulating System – has found a loyal list of clients. The Industrial Ink Circulation Pumps are custom made according to the clients’ demands. The advantage of these products is that their body is made up of stainless steel, which makes them hard and strong in nature. They are not affected by corrosion and are flame proof. These products are available at affordable prices in the market.

Exports

The company supplies products to its clientele across the world in Central and South America, South, West, North and East Europe, Australia and New Zealand, Indian Subcontinent, Caribbean, East Asia, Middle East and South East Asia. “The company, being an original equipment manufacturer (OEM), supplies various products to its clients all over the world. Our engineers provide full support to our clients,” concluded Kumar.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here