Innovations with no cost impact to customers

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Delhi NCR-based Any Graphics is a story of both hardship and opportunity. Kuldip Goel, managing director of Any Graphics started out about 36 years ago by selling stickers. Today, he operates a sprawling 100,000 square foot modern label and carton plant in Noida.

Recently, Any Graphics has come up with a new innovation of value addition through holography effect which incurs almost zero cost impact to customers. Goel says, “Sometimes our customers want innovations on their products for which they are ready to pay extra for the innovation. However, sometimes although they want innovations on their products, they don’t want to pay the extra amount for innovation. So to create a win-win situation for those customers and ourselves, we have come up with our latest innovations which have no cost impact. This is customized holography effect by printing. We are showcasing these innovative products on our stand and they are getting a very good response from our visitors. The products with holography are not only piracy proof but also are attractive and different.”

According to Goel, the company has made huge investment in the past year. “Within the last one- and-a-half year, we have invested more than 45 crore in capacity building. We bought a 7-color Heidelberg XL75 press with UV plus coater, a rigid box making machine from Emmeci, Bobst Novacut diecutter and VisionFold folder-gluer, and a fully automatic lamination machine from Taiwan,” says Goel.

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