Innovations with no cost impact to customers

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Delhi NCR-based Any Graphics is a story of both hardship and opportunity. Kuldip Goel, managing director of Any Graphics started out about 36 years ago by selling stickers. Today, he operates a sprawling 100,000 square foot modern label and carton plant in Noida.

Recently, Any Graphics has come up with a new innovation of value addition through holography effect which incurs almost zero cost impact to customers. Goel says, “Sometimes our customers want innovations on their products for which they are ready to pay extra for the innovation. However, sometimes although they want innovations on their products, they don’t want to pay the extra amount for innovation. So to create a win-win situation for those customers and ourselves, we have come up with our latest innovations which have no cost impact. This is customized holography effect by printing. We are showcasing these innovative products on our stand and they are getting a very good response from our visitors. The products with holography are not only piracy proof but also are attractive and different.”

According to Goel, the company has made huge investment in the past year. “Within the last one- and-a-half year, we have invested more than 45 crore in capacity building. We bought a 7-color Heidelberg XL75 press with UV plus coater, a rigid box making machine from Emmeci, Bobst Novacut diecutter and VisionFold folder-gluer, and a fully automatic lamination machine from Taiwan,” says Goel.

Packaging South Asia is a cooperating media partner for drupa 2016 which was held from 31 May to 10 June at Dusseldorf, Germany

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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