Noor Carton opts for high automation

noor carton
general manager of Al-Kharafi Saudi Arabia

It is not often that printing and packaging companies build a completely new production facility. But Noor Carton, a packaging producer from Dammam in Saudi Arabia, is one of those rare companies. The company started its new plant in 2015 and has since been producing on two high-performance Rapida 106 coater presses, one with five colours, the other with six colours.

Noor Carton is a member of the Salman Group, which operates printing plants serving the commercial and flexo segments and companies for medical and IT products. In each of its fields of activity, the group views itself as a solution provider and organises its competencies and capacities accordingly. To this end, the individual business units are committed to continuous process improvement and the integration of cutting-edge technologies.

Noor Cartons has a thick global clientele. The company formulated clear demands that were to be met by the press manufacturers i.e.; best technology with clear advice and timely service. Baker Al Nasser, general manager of the Salman Group: “There are many presses which deliver good and saleable quality. We ourselves grew with other presses until 2014 but the prevailing market reality is unfortunately different to that a few years ago. Today, it is imperative for us to use the most productive presses with the highest levels of technical availability. That is the only way to grow. In this connection, the Rapida series leaves no technical wishes unanswered. Furthermore, Koenig & Bauer and Kharafi convinced us with the best advice and service concept.”

Noor 2A six-colour Rapida 106 with coater and extended delivery has been in production at Noor Carton since 2015

Noureddine Amalou, MENA sales manager at Koenig & Bauer: “It is an exciting challenge to plan a printing plant from scratch. For the Saudi Arabian market and for the target group of Noor Carton, productivity and integration were essential aspects. Many long repeat jobs are printed, which is why all the presses are configured with automatic non-stop pile changing and extended logistics. The vision is to automate board transport from the stores, via printing press and die-cutting machine, through to shipping to the customer. This is an innovative solution which is unique in the MENA region, based on the models of existing Koenig & Bauer partners in Europe. After all, labour costs are also increasing dramatically in the Middle East and must thus be taken into account in major investment projects.”

The printers at Noor Carton praised for the ease of operation of their two Rapidas: “The new TouchTronic console, in particular, is an intuitive system and made familiarisation easier for the operators. Further tools such as automated colour measurement and control based on optical densities and lab values contribute to ultra-short makeready and stable, reproducible production.”

The overall project comprises several phases and will soon be continuing with a further increase in the company’s capacities – enabling even more brand owners to rely upon the specialists at Noor Carton.

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