Wine Track 13 MarchTesa scribos to present tesa BevSealThe combination of various leading protection technologies provides maximum security for wines and spirits. For connoisseurs, exclusive wines and spirits are a treat for the palate and usually a financial investment, too. It therefore causes great upset when counterfeiters fill the bottles with a cheap blend rather than the expensive original product – not to mention the damage it causes to the image of vineyards and distilleries. The new brand protection solution tesa BevSeal, specifically developed for the wine and spirits industry, reliably protects against the refilling of original bottles, bottle counterfeiting and grey-market trading. Tesa scribos will present the new product for the first time at Wine Track in the French town of Beaune on 13 March 2015.
Exclusive wines and spirits are a treat for the palate and usually a financial investment, too. It therefore causes great upset when counterfeiters fill the bottles with a cheap blend rather than the expensive original product.Visitors to Wine Track, a scientific symposium on new technologies for the identification and authentication of wines and spirits, can see this new solution in action first-hand on 13 March in Beaune. In France, the Bordeaux & Bordeaux Supérieur Winemakers’ Association as well as the Saint-Emilion Wine Council use counterfeit protection solutions from tesa scribos and recommend them to their members.
Tesa scribos combines several leading protection technologies in the new brand protection solution tesa BevSeal. The adhesive seal, tesa security seal, is applied to the neck of the bottle in such a way as to make it difficult for sealing caps to be removed and original bottles refilled. It connects the neck seal to the bottle, meaning it cannot be removed either by applying hot or cold temperatures. When it is opened, the security seal is destroyed so retailers and consumers can see at a glance if the bottle has been tampered with.
Another component of tesa BevSeal is the tesa dtect App – in order to distinguish original drinks quickly and unmistakeably from counterfeit products, suppliers of branded wines and spirits can integrate the functions of the tesa dtect App into their own brand app. The mobile application simplifies the process of authenticity verification for consumers, retailers and customs officials. The QR-code reader in the tesa app scans the tesa PrioSpot or tesa VeoMark security code and transmits it securely to a database. The database then interactively checks the code and explains to the user how to easily distinguish originals from counterfeits based on the security label.