TriMas Packaging strengthens market position with new global structure

TriMas Packaging celebrates 100th anniversary by shifting focus to products

TriMas Packaging
Photo Kelly Sikkema on Unsplash

TriMas Packaging, a developer and manufacturer of specialty dispensing and closure products, recently announced a new organizational approach for its global business. Effective immediately, TriMas Packaging is shifting from a market-centric organizational structure toward a product-focused structure. The reorganization ensures a consistent customer experience and product offering across all markets and regions globally. TriMas Packaging’s new structure reorganizes the Rieke, Taplast, Affaba & Ferrari, Plastic, and Rapak brands into three main product categories: dispensing systems, closures, and flexibles.

With the new and enhanced structure, TriMas Packaging is said to have built an agile organization ensuring that specific customer needs are identified at a very early stage. We expect customers to further benefit from the new structure by having access to a team of subject matter experts in all markets. Our product expert teams have a deep understanding of customer needs and market trends. By applying a holistic view of the needs of specific customers, it ensures innovations are developed faster, with the goal of increasing the competitiveness of TriMas Packaging’s clients. “We are celebrating our 100th anniversary this year, and the new structure lays the foundation for an even more successful future,” commented Fabio Salik, president of TriMas Packaging. “With our new structure, we ensure that our product and industry experts are even closer to our customers. Our customers benefit from a consistent brand experience, access to industry experts, and the fast delivery of innovations to help them improve their market position. We are more agile and closer to the market needs. As a global player, we ensure a unique and consistent customer experience across different markets and regions.”

TriMas Packaging is a global manufacturer and provider of products for a wide range of customers predominantly in the consumer product, aerospace, and industrial end-markets – with close to 3,200 employees in 11 countries. With its Rieke, Taplast, Affaba & Ferrari, Plastic and Rapak brands, TriMas Packaging develops and manufactures specialty dispensing and closure products for wide-ranging applications in the beauty and personal care, food and beverage, pharmaceutical and nutraceutical, industrial, and home care end-markets.

Dispensing products include foamer pumps, lotion pumps, fine mist sprayers, trigger sprayers, beverage dispensers, and flip-top caps, among others. Closures include beverage and tethered caps, aseptic caps, sport caps, flip-top caps, packaged food lids, child-resistant caps, tubes, jar and pail closures, as well as a variety of related industrial products, such as drum closures. Flexibles include a variety of bag-in-box solutions, flexible bags, and filling equipment. The Rieke business unit also has a full line of lock-down dispensers suitable for eCommerce, which meet Amazon’s stringent performance criteria. These value-added products are designed to enhance its global customers’ ability to dispense, transport, and store their products.

TriMas Packaging has a commitment to sustainability with a broad range of closures and dispensers made from post-consumer resin, as well as solutions to support a circular economy. TriMas Packaging is the first worldwide provider of a single-polymer-grade dispensing pump. The Mono-2e is a dispenser made from just one type of polypropylene, is already commercially available (to date, competitive products have only been announced), and embodies TriMas Packaging’s strength and market position.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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