Tyvek brand will witness double-digit growth in India

Tyvek brand
South Asia leader – Tyvek/Typar and Dominic Wang

Dupont’s Tyvek brand is celebrating its 50th year of existence. Tyvek is a family of tough, durable spunbonded olefin sheet products that are stronger than paper and more cost-effective and versatile than fabrics. It has applications in a range of areas such as sterile packaging, mainly for medical devices, industrial packaging, protective apparel, cargo covers, controlled environments apparel and accessories and graphics. Lightweight and durable, Tyvek is breathable, yet resistant to water, abrasion, bacterial penetration and aging, making it an ideal choice for a wide variety of applications across diverse industries.

In India, Tyvek has a strong presence in the pharmaceutical packaging sector as well as in the automobiles, transportation and graphics segments.

“We take the Indian market very seriously as we see India as a high growth market. We have seen a robust growth in Tyvek brand in India and we hope to take the growth rate even higher,” said Dominic Wang, global business leader, Tyvek Graphics & Protective Packaging Business, who was in India during Cphi show held in late November.

Wang informed that, apart from usage in the pharmaceutical industry, there are certain applications of Tyvek that are very unique to India, such as car covers and protective cover for poultry farms. He said that growth drivers for Tyvek in India will be the pharmaceutical packaging, retail car covers, roof covers and poultry industries.

In the coming years, Dupont will be looking to focus on the emerging markets and offer more region-specific offerings. The idea is to offer less engineered Tyvek products, which will be far more cost effective without compromising on the quality.

“We are looking to bring to the market solutions which are meant for emerging markets—solutions that are not over-engineered and therefore not overpriced for customers in the emerging market,” Wang said.

Shyam Patnaik, South Asia leader, Tyvek/Typar further elaborated on Tyvek’s presence in the Indian market and said that the biggest growth driver for Tyvek in India is the fact that pharmaceutical companies are now looking to have world-class standards.

In the coming years, demand for Tyvek will be given a big boost by the fact that India has issued a long-awaited new medical device and in vitro diagnostic (IVD) regulations that take effect in January 2018.

“The new regulations are set to bring in more clarity in the medical device segment and new standards will emerge in the medical device packaging segment,” Patnaik said.