India double-digit target for Tyvek

Dupont Tvyek celebrates 50 years

Shyam Patnaik, South Asia leader – Tyvek/Typar and Dominic Wang, global business leader, Tyvek Graphics & Protective Packaging Business. Photo PSA

Dupont’s Tyvek brand is celebrating its 50th year of existence. Tyvek is a family of tough, durable spunbonded olefin sheet products that are stronger than paper and more cost-effective and versatile than fabrics. It has applications in a range of areas such as sterile packaging, mainly for medical devices, industrial packaging, protective apparel, cargo covers, controlled environments apparel and accessories and graphics. Lightweight and durable, Tyvek is breathable, yet resistant to water, abrasion, bacterial penetration and aging, making it an ideal choice for a wide variety of applications across diverse industries.

In India, Tyvek has a strong presence in the pharmaceutical packaging sector as well as in the automobiles, transportation and graphics segments.

“We take the Indian market very seriously as we see India as a high growth market. We have seen a robust growth in Tyvek brand in India and we hope to take the growth rate even higher,” said Dominic Wang, global business leader, Tyvek Graphics & Protective Packaging Business, who was in India during Cphi show held in late November.

Wang informed that, apart from usage in the pharmaceutical industry, there are certain applications of Tyvek that are very unique to India, such as car covers and protective cover for poultry farms. He said that growth drivers for Tyvek in India will be the pharmaceutical packaging, retail car covers, roof covers and poultry industries.

In the coming years, Dupont will be looking to focus on the emerging markets and offer more region-specific offerings. The idea is to offer less engineered Tyvek products, which will be far more cost effective without compromising on the quality.

“We are looking to bring to the market solutions which are meant for emerging markets—solutions that are not over-engineered and therefore not overpriced for customers in the emerging market,” Wang said.

Shyam Patnaik, South Asia leader, Tyvek/Typar further elaborated on Tyvek’s presence in the Indian market and said that the biggest growth driver for Tyvek in India is the fact that pharmaceutical companies are now looking to have world-class standards.

In the coming years, demand for Tyvek will be given a big boost by the fact that India has issued a long-awaited new medical device and in vitro diagnostic (IVD) regulations that take effect in January 2018.

“The new regulations are set to bring in more clarity in the medical device segment and new standards will emerge in the medical device packaging segment,” Patnaik said.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now
unnamed 1


Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.


Please enter your comment!
Please enter your name here