One of the world’s leading producers of self-adhesive label materials, UPM Raflatac has announced the launch of new, eye-catching POP-Up labeling solutions for the APAC region. The labels attach to various packaging solutions as a 3D pop-up label on the top or side of products, enabling them to stand out from other competition on the shelves. These exceptional labeling solutions are applicable across multiple end-uses in the food, beverage, home care and personal care segments.

Featuring clear, white and metalized faces with a water-based adhesive, these POP-Up labels will cater to the growing demand for POP-Up labels across the region. Customers are increasingly looking for new, innovative ways to differentiate from the competition and POP-Up labels from UPM Raflatac give brand owners that possibility. “The demand for promotional POP-Up labels is spreading throughout the region at an exponential rate and UPM Raflatac now provides customers with an excellent stand-out product for answering to this trend,” said Junion Zhao, director – Films Business, APAC, UPM Raflatac.

Ideal for labeling various substrates including glass, plastic, metal and paper, the unique water-based RP799 adhesive ensures strong adhesion, even on small diameter containers. “Due to the well-balanced recipe of this UPM Raflatac adhesive, the labels will peel off cleanly without any residue left on the surface of the substrates,” said Jefferey Wu, research and development manager, APAC region. Another quality indicator of the labels is the resilient stiffness of the PET face material, which gives the POP-Up labels an excellent reshaping performance. The labels will keep their shape through any transportation and storage conditions.

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As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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