USP Packaging Solutions showcases complete coding and marking solutions

Receives good response at the event

156
Packaging
R Chandru, vice president – sales and marketing, USP Packaging Solutions at their stand at Indiapack/ pacprocess 2017. Photo PSA

The USP Packaging Solutions stand at Indiapack/pacprocess in Pragati Maidan, New Delhi was a hub of activity with visitors showing keen interest in the different types of end-of-line printers on exhibit. Packaging South Asia met R Chandru, vice president – sales and marketing, for a discussion on the company’s experience at the event and how it sees the rapidly changing Indian market. USP offers coding and marking solutions for the entire spectrum of packaging—primary, secondary and tertiary. The company represents a number of overseas OEMs in India, marketing and selling high-end coding and marking equipment to manufacturers across different industries. It has a pan-India presence with a strong team of sales and service engineers stationed across all its branches.

At pacprocess, USP displayed its K-series Thermal Transfer Overprinters, which are among the most cost-effective and smart coding machines, offering optimum solutions to soft-packaging coding in a wide range of fields like food, pharmacy, daily-use chemicals and seeds. The other machine on display was the CoPilot 500 from Squid Ink. The printer can print superior quality high resolution characters on either porous or non-porous surfaces and offers a cost-effective solution to meet GS1 barcode specifications. Another Squid Ink printer that USP displayed was the competitively priced SoloPilot, which is a high resolution printing system, where the complete printer and ink system are engineered right into the printhead. In addition, there were other products including inkjet solutions that the company presented.

Chandru said that when it came to consumables like inks, USP played a crucial role in freeing the market from the clutches of OEMs who used to double up as ink suppliers for their equipment. According to him, it is due to the efforts made by USP that today this monopoly has been broken and up to 80% of the market now procures fluids for inkjet printers. This helps customers save anywhere between 30 and 40% without compromising on quality. USP supplies industrial inkjet fluids from the Simacolor range manufactured by leading German manufacturer, Simaco. These fluids are used by leading inkjet printer OEMs like Domino, Imaje, Linx, Videojet and others.

USP Packaging Solutions was founded by industry veteran Joseph R Kishore, who has over two decades of experience in selling and marketing coding and marking equipment among others. At a time when hot-foil stamping and self-adhesive stickers were the only accepted modes, Kishore made a major impact by helping businesses understand non-contact industrial inkjet coding. He successfully sold the concept of inkjet as a method of variable information printing system to the printing and packaging industry in India. Chandru sounded optimistic about the scope of growth in the coding and marking industry in India as the packaging market here is growing exponentially although coding and marking still has a long way to go. He said that the market needs to mature and that can happen only when stakeholders become more knowledgeable.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here