Yakult Korea’s aseptic beverage launched in Ecolean

Yakult launches its first aseptic food and beverage products on the Korean market in Ecolean Air Aseptic lightweight packages. The first two launches match health-oriented products with convenient and unique packaging, elevating the Korean consumers’ experiences. “The Ecolean package is the perfect fit for us, since it is lightweight and flexible, yet extremely durable. We have already seen a huge interest from consumers,” says Jeonghyeon Hong, marketing manager, Yakult Korea. Yakult is a well-established global food and beverage manufacturer, and the first beverage on the Korean market for ambient distribution, marks a move into the aseptic segment with new opportunities to follow. Hyfresh ready-to-drink tea launched in Ecolean Air Aseptic 125ml package, is developed with Pyunkang medical institute and Hyfresh ready-to-drink vegetable soup, in Ecolean Air Aseptic 200ml, is a nutritious vegetable-based creamy soup. “This also marks Ecolean’s first launch in Korea and we are looking forward to showing consumers the benefits of our lightweight packages – being microwaveable and easy to use. Brand owners using lightweight packaging are not only reporting cost savings but…

Choose your subscription to read more