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It is not surprising that most people still can not associate a corn with a clear water bottle in our daily life. Using WEI LIs two-stage reheat stretch blow moulding (SBM) machines

Since its first beginnings in 1884, the retailer Marks & Spencer has evolved into something of a UK institution, adorning the High Street or shopping mall of most urban centres. In recent times, the affectionate abbreviation of their name to ‘Marks & Sparks’ has been streamlined as plain M&S; the long-standing St Michael trademark has been quietly dropped in favour of a string of demographically targeted brand-names such as Autograph; Per Una; Blue Harbour. Behind these labels, however, the quality of its products and level of technical innovation within its packaging has remained constant. Furthermore, no other store has become quite so synonymous with a particular brand of British life-style.

The 38th edition of the bi-annual exposition was staged in Paris between the 17th and 21st of November 2008. It featured over 2

Signed, Sealed and . . . Labelled! 
Every label tells a story. Actually — not just one, but many stories. There is a story that comes with the brand logo printed on the label. That is the story that the product user gets to see. It is the story of what the brand stands for and what is being offered inside that particular pack as well as which agencies have approved that product. But, read between the lines and several other stories emerge. The quality of the label somehow represents all these stories. There is the story of the pack itself — its size, shape and closure system. How comfortably and in what size the label has been positioned on the pack tells this story. There is another story of the label materials used and how they have been applied. This is a story of technical competence — or incompetence, as the case may be. Finally there is a story of the design selected for the label. This is a picture of the design team and their grasp of the complex mix of art, form, typography, print process, label materials and the technology that go into the emergence of great labels. Labels, for example, like the international Carlsberg or the more familiar Kingfisher are timeless and iconic. Such labels not only carry the story of the brand, or product but in many ways align themselves so strongly with consumer sensibilities that they contribute to the growth of an entire category.  

Exhibition space almost doubles
The Innovationdays.2009 opens its doors from February 16 to 19, 2009 in Lucerne, Switzerland. The industry event in its eighth year continues to grow, adding more space, new partners and more international visitors. The expansion into a second exhibition hall brings the utilized space from 5000 to 9000 square meters.

With so much current attention being focused upon packaging as waste, it’s a relief to know that one man’s rubbish is another man’s reminiscences. Thank God, or at least the capacity for human quirkiness, for Robert Opie: self-appointed archivist of the packaging industry’s best endeavours stretching back to the first arrival of brands on Victorian retail shelves. Since 1963, Opie has pretty much single-handedly been storing up examples of anything and everything from tins of Andrew’s Liver Salts to packets of Zubes throat pastilles to provide a unique testament to the role played by packaging in shaping consumer culture.

The “chhota” pack is such a successful marketing mantra that it can now even be seen to have entered other realms — such as sports programming, for example. (Twenty20 cricket, packaged in a small fram e of 20 overs, versus the traditional 50-overs game, attracted a tidal wave of viewership, opening up massive new markets for broadcasters and advertisers.)

The inkjet solutions for packaging went beyond the usual specialty marking systems to actually demonstrate the full scale colour production of large size board and corrugated cartons on machines such as the very fast and the SunJet that was demonstrated at a customer site near Dusseldorf. Many of the newer flatbed UV inkjet printers such as the HP Scitex XP5300 and XP 2700 can also be used for some of these POP applications. Both of these are near the dozen mark as far as Indian installs.

In absolute numbers, Interpack showed a 28 per cent rise in Asian visitors as compared to interpack 2005, and an increase of 32 per cent in Indian visitors. Many of the visitors returned to Düsseldorf hardly a month later for drupa08. A visitor survey undertaken by Messe Düsseldorf indicates that 78 per cent of the visitors were interested in process technologies and equipment for packaging and converting.

The sabre eXtreme concept provides an electronic converting solution for digitally printed webs and eliminates the need for expensive rotary tooling that can often delay the converting operation. Set-up times and waste are reduced through instant make-ready and the need to lift and store heavy magnetic cylinders and dies in the workplace is eliminated.
States Tony Bell, Sales Director, “Software and hardware technology has changed since the launch of our first laser system and we have made a number of upgrades to sabre eXtreme that enhance performance and operation. They include new user-friendly operator interface, faster operating speed and enhanced cutting accuracy.”