INEOS Styrolution and Ferrero explore advanced recycling

Applications for future packaging solutions

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INEOS
INEOS Styrolution and Ferrero explore advanced recycling (Image: indianprinterpublisher.com)

INEOS Styrolution recently announced an agreement with Ferrero to explore the feasibility of using its advanced recycling concepts, such as depolymerization for future packaging solutions. The aim of INEOS Styrolution is to develop a process to convert complex plastic waste back to fully recyclable materials that comply with food contact regulations.


The INEOS Styrolution recycling concept aims at contributing to a circular economy, based on the depolymerization process that converts post-consumer complex plastic waste back to its monomers. The new material created through this process would also comply with food contact regulations.


Ferrero comments, “We are pleased to work with INEOS Styrolution to explore opportunities for future packaging solutions that, today, are not available in practice and at scale. We are interested to see whether INEOS Styrolution’s approach can offer a circular solution and support the Ferrero commitment to make all its packaging 100% reusable, recyclable, or compostable by 2025.”


Sven Riechers, vice president Business Management, Standard Business EMEA at INEOS Styrolution, says, “We are pleased to work with Ferrero and are convinced that chemical recycling can produce high-quality recycled plastics while reducing post-consumer waste and reducing the use of valuable raw materials at the same time.”


INEOS Styrolution is a global styrenics supplier, with a focus on styrene monomer, polystyrene, ABS Standard, and styrenic specialties. With world-class production facilities and more than 90 years of experience, INEOS Styrolution helps its customers succeed by offering innovative and sustainable best-in-class solutions designed to give them a competitive edge in their markets, and at the same time, help make the circular economy for styrenics a reality. The company provides styrenic applications for many everyday products across a broad range of industries, including automotive, electronics, household, construction, healthcare, packaging, and toys/sports/leisure. In 2019, sales were at EUR 5 billion (approximately Rs 43,965 crore). INEOS Styrolution employs approximately 3,600 people and operates 20 production sites in ten countries.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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